The TradeTech Paradox Connectivity Amid Fragmentation 2026
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Since the end of World War II, international trade
has been anchored by a rules-based system
and institutions that reduced trade barriers and
expanded markets. The General Agreement on
Tariffs and Trade (GATT), succeeded by the World
Trade Organization (WTO), provided the framework
for the gradual liberalization of global exchange,
which resulted in a 4,300% growth in world trade
levels since 1950.1 Technological developments
played a key role in this growth; containerization,
digital networks and data-driven operations
empowered businesses to build complex supply
chains across borders.
This trade growth is now threatened by heightened
geopolitical risk.2 Global merchandise trade volume
is forecast to grow by only 2.4% in 2025, down
from 2.8% in 2024, and slow even further in 2026
to just 0.5% as a result of higher tariffs and trade
policy uncertainty.3 Discriminatory trade policies
have seen a remarkable increase, rising from 55
in 2019 to 2,752 in 2024.4This uncertain trade environment is making it more
difficult for both governments and businesses
to operate. Policy-makers are trying to balance
security, resilience and competitiveness while firms
must reorganize their supply chains and comply
with an increasing number of trade rules.
Technology is also affected by these geopolitical shifts,
notably through export controls, data sovereignty and
market access restrictions. Today, technology sits at
the intersection of national security and competitive
advantage. Technology can enable the movement of
goods, money and data, creating new avenues for
collaboration between all actors in the system, while
also deepening strategic competition, as nations seek
to secure technological supremacy.
In this context, global trade is increasingly shaped
by a tradetech paradox: geopolitical tensions
on one hand, and unprecedented technological
connectivity on the other. Political divergence and
strategic rivalries are pulling supply chains apart,
while technological innovations are enabling new
forms of collaboration and connection. Introduction
Geopolitics is reshaping trade and
technology, yet digital tools can sustain
flows, deepen resilience and expand
collaboration across borders.
The TradeTech Paradox: Connectivity Amid Fragmentation
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