Trade and Labour Pathways for Decent Work in Kenya's Digital Economy 2025
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where practicable – to ensure safe and healthy
working environments and conditions, including
psychosocial health safeguards.
–Mandate platform accountability protocols,
including transparency of algorithms,
protections against arbitrary deactivations and
access to digital dispute resolution mechanisms.The Ministry of Labour and Social Protection
is already working with partners such as the
International Labour Organization (ILO) and the
German Agency for International Cooperation
(GIZ) to review existing laws and develop policy
frameworks for the digital and BPO sectors.63 A
participatory, phased approach rooted in worker
realities is essential.
The BPO sector is a major employer within Kenya’s
digital economy and a cornerstone of its global
competitiveness. The National BPO Policy proposes
the creation of a “decent work toolkit” for the BPO
sector.64 Although it is not yet clear what this toolkit
will specifically entail, stakeholders supported the
idea of developing guidance for businesses in the BPO and other digital economy sectors, especially
if co-created with workers, employers and their
representative organizations and tailored to Kenya’s
labour and investment environment. While some
companies are making commitments and taking
action (see Box 1), sector-wide guidance would
provide clarity. 4.2 Decent work toolkits for businesses
in the digital economy
Glovo’s Couriers Pledge: An example of voluntary commitments
to platform economy workersBOX 1
Glovo’s Couriers Pledge, launched in 2021 and
implemented in Kenya, outlines commitments
to improving working conditions for delivery
couriers across four areas: fair earnings, safety,
equality and community. Key provisions include
predictable pay structures aligned with regional
living wage benchmarks and accounting for fuel
and maintenance expenses, insurance coverage,
safety features such as an in-app SOS button
(linked to rescue.co in Kenya) and access to sick
pay and parental benefits. An appeals process
allows couriers to challenge decisions such as
deactivations. Couriers are also offered optional training in digital and financial skills, with more
than 3,000 participants to date.
The Fairwork Kenya Ratings 2022 report65
highlighted Glovo’s minimum earning thresholds
and insurance coverage. It listed the need
for clearer contracts, more robust grievance
mechanisms and stronger protections around
algorithmic management and deactivation
processes as areas for improvement.
Such private-sector examples could inform a
decent work toolkit for the sector.
Sources: Glovo, The Couriers Pledge; Fairwork, Fairwork Kenya Ratings 2022
Based on interviews and global good practice,
the toolkit(s) could include:
–Clear pay standards: Locally benchmarked wage
baselines for different BPO platform and other
digital economy roles could provide clarity on pay.
The minimum wage in Kenya differs according
to occupation and location, and hourly, daily and
monthly rates are specified.66 Informal workers,
however, are not well protected, and more clarity
is necessary for digital economy occupations.
–Advance payment structures: Guidelines for
partial upfront payment or milestone-based
remuneration, particularly for freelancers and gig
workers, could be developed. This would help
reduce income insecurity and protect workers
from wage theft or excessive delays in payment
due to prolonged review periods. –Mental health and OSH guidelines: Guidelines
for protecting mental health, particularly for
content moderators and data labellers, need
to be developed. These could build on the
protocols developed by the Global Trade Union
Alliance of Content Moderators, including on
limiting exposure, establishing realistic quotas,
providing trauma training and counselling
and setting up OSH committees.67 Crucially,
mental health services must be provided by
independent professionals, not performance
evaluators, and handled confidentially to
address trust and privacy concerns.
–Algorithmic management transparency:
Transparency requirements for algorithmic
pricing, task assignment, rating and deactivation
processes are necessary to ensure fairness and
build trust. Firms could be encouraged to co-
Trade and Labour: Pathways for Decent Work in Kenya’s Digital Economy
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