Transforming Consumer Industries in the Age of AI 2025

Consumer industries remain in the very early stages of their AI transformation. While the emergence of large language model (LLM)-powered genAI technologies has driven a notable ramp-up in adoption – with 83% of companies accelerating their reinvention strategies over the past year – no organization has yet come close to fully realizing AI’s potential.1 The depth of change required is so profound that even industry leaders are only beginning to scratch the surface. However, the rewards earned by the small set of companies in consumer industries that have gone the furthest in implementing AI throughout their value chains are telling (Figure 2).2 Greater AI adoption has already led to greater revenue growth FIGURE 2 9095100105110115120125Revenues (Index 2019 Q4 -100) 2019 Q42020 Q12020 Q22020 Q32020 Q42021 Q12021 Q22021 Q32021 Q4 2022 Q12022 Q22022 Q32022 Q42023 Q12023 Q22023 Q3 Bottom quartile Top quartile2023 Q42024 Q12024 Q218% higher revenue growth since 2019 Note: AI maturity evaluated using Accenture’s AI Index. The index incorporates more than 30 individual metrics sourced from more than 10 diverse data sets, encompassing 118 consumer industries companies worldwide totalling $4.9 trillion in total revenue as of 2023. Source: Accenture AI Maturity Index. Adoption is nascent, but correlates with greater revenue growth 7 Transforming Consumer Industries in the Age of AI