Transforming Small Businesses 2025
Page 9 of 54 · WEF_Transforming_Small_Businesses_2025.pdf
Unlocking economic value:
AI as a growth engine for MSMEs
AI adoption in MSMEs has the potential to unlock
$490–685 billion in economic value. This represents
growth of around 45–62% for the sector, which
currently contributes about $1.1 trillion to GDP .
However, while this represents the potential, the
actual value realized will depend on the level of
adoption across the ecosystem as well as the
depth of AI implementation. With time, the level
of adoption and depth will increase, leading to a
convergence of potential and realized value. This
value can be measured along three levers:
1. Productivity enhancement: AI-driven
automation, predictive analytics, process
optimization and market insights can boost the
overall productivity of the MSME sector, thereby
enabling MSMEs to generate a higher revenue
per unit input. Initial pilots of AI in Indian MSMEs
have shown a productivity increase of 15–20%.7
Given the current GDP contribution of the
MSME sector ($1.1 trillion), this represents
a value increase of $160–215 billion.
2. Cost reduction: AI can drive efficiencies in
operations, logistics, supply-chain management
and resource management, thereby
reducing costs for organizations. Pilots of AI
implementation in Indian MSMEs have shown
a 20–30% reduction in costs as a direct result
of AI implementation.8 MSMEs in India currently
operate at an overall earnings before interest,
taxes, depreciation and amortization (EBITDA)
margin of 6–6.5%,9 or, in other words, have
operational costs of 93.5–94% of revenue.
Given these low margins, such enterprises can
benefit greatly from cost reduction and margin
expansion. AI implementation has the potential
to unlock $200–300 billion in cost savings in
the MSME ecosystem.
3. Financial inclusion: MSMEs in India lag
significantly behind other countries such as
China and the United States in terms of formal
credit penetration. Only 19% of the total MSME
credit demand in India is met through formal
credit sources, leaving behind a massive credit
gap of $530 billion.10 Thus, MSMEs have to rely
on informal lenders to meet their credit needs.
These informal lenders process loans without
asking for extensive documentation but charge
an interest rate typically 12–16% higher than
that charged by formal lenders.11 AI-driven data
capture, documentation and credit assessment
models can help bridge this credit gap and
enable formal credit access for several MSMEs,
thus unlocking $130–170 billion in economic
value (assuming an incremental capital output
ration [ICOR] of 2 for the MSME sector).AI as a business enabler:
Impact for MSME entrepreneurs
Beyond a macroeconomic impact, AI adoption by
Indian MSMEs can translate into direct measurable
advantages for the MSME entrepreneur. It
is important to identify this benefit from the
perspective of MSME entrepreneurs/owners. As
one MSME owner pointed out during consultations,
they want to see the value that AI can generate
for them before making any investment in the
technology. AI can improve metrics in three areas:
productivity enhancement, cost reduction and
financial inclusion. This improvement can help
MSME entrepreneurs drive revenue growth, improve
margins and expand business operations.
AI adoption by MSMEs can significantly increase
shopfloor productivity, translating to greater
revenue generation for the MSME entrepreneur.
Results from across the World Economic Forum’s
Global Lighthouse Network12 suggest that labour
productivity can increase by 30–40%, while overall
equipment effectiveness can increase by 10–30%
through AI implementation. Additionally, AI can also
help reduce lead times by 30–40% and increase on-
time delivery by about 10–20%. While the Lighthouse
Network includes larger enterprises, MSMEs can
realize similar benefits through AI adoption.
Studies also show that AI has the potential to
reduce product cost by up to 32%, operating cost
by 24% and defect rates by up to 99%. The use
of AI can also drastically reduce inventory, thus
leading to further cost savings and freeing up
working capital. Furthermore, AI-driven sustainability
initiatives can lead to waste reduction of up to 64%
and increase energy efficiency by up to 59%. Thus,
the adoption of AI can improve margins and drive a
measurable impact on individual MSME businesses.
The use of AI by lenders and MSMEs can also drive
financial inclusion and enable formal credit for many
unserved MSMEs. Currently, a significant chunk of
MSMEs lack access to formal credit because they
do not have the extensive documentation required
for credit appraisal. AI can enable alternative credit
assessment models that can better measure
the risk of enterprises using alternative sources
of data. The interest rate charged by informal
lenders in India to MSMEs can be 12–16% higher
compared to formal credit institutions. Thus, AI-
driven credit assessment can lead to a significant
reduction in finance costs for MSMEs. In addition,
while traditional loan processing can take weeks
to months for MSMEs, AI-driven models can
reduce this time to a few hours. AI adoption in
MSMEs has the
potential to unlock
$490–685 billion in
economic value.
Transforming Small Businesses: An AI Playbook for India’s SMEs
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