United for Net Zero Public Private Collaboration to Accelerate Industry Decarbonization 2025
Page 14 of 30 · WEF_United_for_Net_Zero_Public_Private_Collaboration_to_Accelerate_Industry_Decarbonization_2025.pdf
Opportunity 1: Understand and leverage
public financial mechanisms for net zero
Business investment is critical to delivering the
net-zero transition, and government has a crucial
role in incentivizing this transformation. Businesses
will choose low-carbon alternatives (e.g. materials,
products or assets) as they become increasingly
cost-competitive and if they are provided with
funding opportunities.
Appropriate and tailored incentives from the public
sector are expected to ensure decarbonization
projects have a sound business case. Typical public
support types include:
–Subsidies: Direct funding, early replacement,
retirement, repurposing incentives, carbon
contracts for difference –Carbon pricing: Carbon tax, emissions
trading systems
–Tax mechanisms: Accelerated depreciation,
material pricing (virgin material levy, price
stabilizers), capital allowances, corporation tax
reduction, business rate and VAT reliefs
Although the level and scale of support varies
across the world, collaborating effectively with
governments can improve the use of financial
incentives and increase confidence and buy-in in
decarbonization projects. This approach has been
adopted by Edilians in collaboration with Capgemini,
which has de-risked its kilns replacement projects
through an effective collaboration with the public
sector, as depicted in case study 1.
CASE STUDY 1
Edilians and Capgemini efficiently collaborating with
the public sector to drive decarbonization
Challenge
Edilians, a European tile manufacturer, identified tunnel kilns
as the main source of CO2 emissions after conducting a
carbon assessment. Edilians has outlined a decarbonization
roadmap across all its sites to cut Scope 1 CO2 emissions
by 30% by 2030. On top of performance optimization and
improvement of its industrial equipment, Edilians identified
the development of a new kiln as a critical lever to reach its
decarbonization target.
Partnering with an original equipment manufacturer (OEM)
that had an early-stage kiln concept promising 30%
energy savings, they needed to prove this technology’s
industrial viability. This required an upfront investment of
€10 million with high associated risks and unclear returns
on investment and would financially commit the company
over 15-20 years.
Solution
To mitigate project risks and unlock external investment,
Edilians sought public funding from European and French
governments and consulted the French Environment and
Energy Management Agency (ADEME), a public industrial
and commercial establishment, on its decarbonization
funding possibilities.Edilians and the OEM selected DEMIBaC, a call-for-projects
supporting demonstrators of low-carbon production
technologies, which provides funding for projects led
by partnerships between low-carbon solution providers
and demand-side manufacturers. Edilians and the OEM
submitted their grant application in 2022, aiming to secure
40% of the investment.
In 2023, Edilians and the OEM secured the grant, receiving
€3.6 million to develop the kiln. Edilians then paused
its operations for three months and gradually resumed
production while performing tests to maintain product quality,
which led to lower productivity for that quarter.
Impact
Since then, the company has reduced gas consumption (and,
therefore, Scope 1 CO2 emissions) of its kiln by 33%. Despite
the high costs, Edilians plans to annually convert one production
line to meet its decarbonization goals. Eventually, Edilians and
the OEM aim to share the technology through patent licenses to
help decarbonize the sector. In partnership with Capgemini, the
tiles manufacturer has deployed its decarbonization plan and
has already identified funding opportunities in all its operating
countries to de-risk its investments.
Source: Consultation with Edilians and Capgemini; Batiweb. (2024).
-33% CO2 emissions in an Edilians factory. https://www.batiweb.com/
actualites/developpement-durable/33-d-emissions-de-co2-dans-une-
usine-edilians-44963.
United for Net Zero: Public-Private Collaboration to Accelerate Industry Decarbonization
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