Unleashing the Potential of Industrial Clusters 2025
Page 23 of 47 · WEF_Unleashing_the_Potential_of_Industrial_Clusters_2025.pdf
Pooling demand for a new product or service is an effective
strategy to mitigate risks associated with the upfront
investment needed to scale supply. The Tranzero Initiative is
a prime example of co-located companies – some of them
traditionally being competitors – collaborating to create
synergies for their energy transition. This initiative comprises
Stena Line (one of Europe’s largest ferry companies), the
Port of Gothenburg in Sweden and world-leading providers
of transport solutions Volvo Group and Scania. It aims to
establish a unified demand signal for clean energy, initially
focusing on the decarbonization of the 1 million truck
transports annually passing through the Port of Gothenburg,
the largest port in Scandinavia. As concrete results of the
Tranzero Initiative, charging infrastructure for electric trucks
has been established, comprising a total of 14 charging
stations at strategic locations in and close to the port. In
the meantime, the number of electric trucks in the port area
has increased from less than a handful to over 100. Also, in
October 2024, a hydrogen filling station was inaugurated in
the middle of the port area, specially designed to cater for
trucks and port terminal equipment.
Having identified the supply of green electricity as a crucial
factor for scaling up the green transition, the partners of the
Tranzero Initiative will now widen the cluster collaboration
to focus on the aggregated demand for a larger industrial
area shifting all sectors into renewable power. Under the
name Tranzero Energy, the cluster will also understand how
the demand will affect prices and availability of electricity
at a certain place and point in time and how any negative
effects can be mitigated. This can be achieved by flexible
power consumption customized for the industry cluster,
helping to reduce costly peak-hour electricity demand
(peak shaving), which in turn stabilizes the grid by alleviating
power constraints during high-demand periods. Due to
this, potential negative effects on the willingness to shift to
electrification in the transport industry due to unpredictable
cost and availability can be reduced. The initiative will provide local and national policy-makers and utility companies with
insights into the current and future demand for renewable
power to be able to make informed investment decisions.
The Tranzero Initiative sends a strong message
that collaboration is both essential and achievable
in tackling future sustainability challenges. Joint
efforts are crucial for overcoming barriers to
accelerating availability of non-fossil energy
and finding innovative ways to utilize existing
resources. Initiatives like this pave the way
for ongoing investments in cutting-edge
solutions, as availability of non-fossil energy
is a requirement for any vessel design.
Niclas Mårtensson, Chief Executive Officer, Stena Line
At the Port of Gothenburg, we are proud to
support the Tranzero Initiative by providing the
necessary infrastructure and access to fossil-
free fuels. Our collaboration with industry leaders
to aggregate demand for clean power and fuels
was essential in creating clear demand signals
for this infrastructure. Together, we will provide
comprehensive demand signals for clean fuels
and power to fuel producers, utility providers
and government.
Göran Eriksson, Chief Executive Officer,
Port of Gothenburg
Gothenburg harbour, SwedenCASE STUDY 8
Aggregating clean energy demand at the largest port
in Scandinavia via the Tranzero Initiative
Unleashing the Full Potential of Industrial Clusters: Infrastructure Solutions for Clean Energies
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