Unlocking the Social Economy 2025
Page 16 of 33 · WEF_Unlocking_the_Social_Economy_2025.pdf
Repair, reuse and recycle
At the heart of the circular economy, social
enterprises contribute to product affordability
by promoting repair, reuse and recycling. Social
enterprises develop repair services or “repair cafés”
that offer affordable repair services for electronics,
appliances, clothing and other goods. Second-hand
stores are another common business model for
social enterprises, where pre-owned goods can be
bought and sold at a low cost. In 2023, Technoserve, Ikea Social Entrepreneurship
and the Global Alliance for Social Entrepreneurship
published a report highlighting social enterprise’s
potential in the circular economy.47 The report finds
that social enterprises benefit the circular economy
by, among other impact aspects, creating social
benefits for their target groups. This includes
recycling companies that employ low-income or
marginalized populations directly to source or sort
materials and social enterprises repurposing or
remanufacturing material typically sourced at a low
cost, enabling them to provide affordable products
for low-income consumers.
Job creation in the reuse sector: social enterprises create 70 jobs per
1,000 tonnes of materials collected for the purpose of being reused.
Source: RREUSE. (2021). Job creation in the re-use sector: data insights from social enterprises.
https://rreuse.org/wp-content/uploads/04-2021-job-creation-briefing.pdf.
2.3 Accessibility of goods and services
The green and digital transitions impact the
availability of relevant goods and services across
geographies and communities. Digital technologies
enable remote access to essential services such
as healthcare, education and financial services,
bridging the gap caused by geographical and
socioeconomic barriers. Green technologies such as
solar panels and other renewable energy solutions
can be deployed in off-grid areas, increasing access
to electricity in underserved communities. However,
this does require the services and infrastructure
necessary to operate them.
Social enterprises play a crucial role in ensuring
access to essential goods and services to hard-to-
reach populations and have spearheaded off-grid
solutions in areas lacking traditional infrastructure.
They do so through deep community engagement
and inclusive innovations. Community-based solutions
Social enterprises build and use community
members’ knowledge, resources and participation
to create accessible products and services. Social
enterprises have local networks and deep insight
into emerging market consumers’ needs, wants
and behaviours.48 Of the social enterprises in
Europe whose purpose is to improve outcomes for
a target population, more than 65% involve them
in their production processes/services in one way
or another. Indeed, many social enterprises are
made up of local community members who aim
to mitigate issues within their specific community,
making them a ripe source of place-based
knowledge and innovation.
WeTu in Kenya BOX 5
Green transition dimension: Greening
transport and mobility, greening
agriculture and food production
In the Lake Victoria region of Kenya, only 35% of
the population has access to clean drinking water,
and only 20% of the population is connected to
the central energy grid.49 The social enterprise
WeTu , founded in 2019, tackles this need.
The name “WeTu”, meaning “ours” in Swahili,
represents their focus on community-based
solutions on three key products: solar-power
rentable fishing lanterns, e-mobility bikes and clean drinking water ATMs (automated teller
machines). Their fishing lanterns are chargeable
and float in water, so there is no risk of water
pollution. The lanterns are rented so that WeTu
can manage maintenance and repairs instead of
users. Their e-mobility bikes are also pollution-free,
quieter and rented so users can better manage
their finances during the off-season. The water
WeTu provides is available 24/7, 365 days a
year, through a water ATM system that accepts
cashless payments, making it readily available
even in rural areas.
Source: WeTu
Unlocking the Social Economy: Towards Equity in the Green and Digital Transitions
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