UpLink Annual Impact Report 2025
Page 25 of 37 · WEF_UpLink_Annual_Impact_Report_2025.pdf
Case study 4
Desert Control
Desert Control is revolutionizing the fight against
desertification and water scarcity with their
groundbreaking liquid natural clay (LNC) technology,
which enhances soil health, conserving water and
revitalizing ecosystems.
Through UpLink’s Engagement Programme, Chief
Executive Officer Ole Kristian Sivertsen represented
the company at the Forum’s Annual Meeting of the
New Champions 2023 (AMNC23) in Tianjin, China.
During a live-streamed issue briefing titled “Soil
Matters”, Sivertsen presented the LNC technology,
gaining global visibility and credibility. Reflecting on
the experience, he stated, “UpLink’s support has been
instrumental in Desert Control’s journey, offering
unmatched visibility, credibility and connections
that have propelled our innovation forward. UpLink
remains dedicated to accelerating our success, from
forging partnerships to unlocking opportunities for
high-impact projects.”
Building on this momentum, the company
achieved remarkable financial and operational
milestones in 2024. They more than doubled their
LNC deployment and revenue, closing the year’s final quarter with a 114% increase in their cash balance
compared to 2023. Operating without interest-bearing
debt, their approach reflects their commitment to
long-term sustainability.
Desert Control’s innovative solutions are yielding
impressive results globally. In California, landscaping
pilots achieved over 25% irrigation savings, with
some clients reporting reductions exceeding 50%.
In Arizona, an LNC-treated date farm nearly doubled
its yield, highlighting the technology’s potential for
high-value crops. These successes culminated in
Desert Control’s first full-scale golf course deployment
at Berkeley Country Club under an outcome-based
business model, yielding monthly recurring revenue
and a total contract value with the potential to
exceed $500,000. Desert Control also secured its first
licensing royalties in the Middle East and signed a
contract for 1.8 million litres of LNC for a United Arab
Emirates real estate project, laying the foundation for
a scalable, royalty-based revenue model. Recently,
the company joined the United Nations World
Food Programme’s Innovation Accelerator SPRINT
Programme to pilot its technology in Iraq.
Credit: Desert Control
UpLink’s support has been instrumental in Desert Control’s journey,
offering unmatched visibility, credibility and connections that have
propelled our innovation forward. UpLink remains dedicated to
accelerating our success, from forging partnerships to unlocking
opportunities for high-impact projects.
Ole Kristian Sivertsen
Chief Executive Officer, Desert Control
Uplink Annual Impact Report March 2025
24
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