Urban Deliveries Case Studies Combined 2025

Contributors iFood Luan Augusto Social Impact and ESG Specialist Camila Oliveira Sustainability Manager Arthur Zago Head of E-Mobility and S&OPConclusion Micromobility is increasingly being tested as an option for last-mile deliveries in cities facing congestion, air pollution and rising safety concerns for couriers. The effectiveness of such schemes depends not only on providing vehicles, but also on ensuring that financing, infrastructure and access arrangements are in place. The iFood Pedal programme offers one example of how courier- focused micromobility can operate at scale. By shifting some riders from motorcycles to bicycles and e-bikes, it has aimed to reduce costs and risks for workers while contributing to lower-emission deliveries. At the same time, the programme has underscored key dependencies: the need for municipal investment in safe cycling infrastructure, the challenge of keeping subscription models affordable for lower-income riders, and the importance of maintaining fair access for both participating and independent couriers. As the programme expands, ensuring consistent maintenance and safety of the fleet has become more complex. This highlights that scaling bike-based delivery requires parallel investment in upkeep, quality assurance and supporting infrastructure, alongside financial and regulatory measures. Taken together, these lessons may inform how cities and platforms approach the broader task of embedding micromobility into urban logistics.