Climate and Energy Action Plan (CEAP)
Ashland · Page 37 of 386 · Adopted 2017-03-07
Inform and work with residents,
organizations, and government
Reducing greenhouse gas emissions and building
resilience to climate impacts in Ashland is a community-
wide effort. Everyone, including residents, businesses,
organizations, institutions, and departments within
the City itself, must understand what is needed and
work together to take action. This strategy involves
the City working closely internally and with the public,
local stakeholder groups, and other jurisdictions and
agencies to communicate climate priorities, coordinate
action, and inspire change. The City must continue to
learn from and listen to these parties to ensure that
actions are coordinated, relevant, and effective. This
strategy involves paying particular attention to equity
considerations in the context of climate change (see
“Climate and Equity” section on page 113). Specific
strategies within the Climate and Energy Action Plan
that support this education and coordination effort
include:
• Educate and empower the public.
• Educate and empower City staff.
• Mainstream climate considerations.
• Enhance City communication and coordination
to minimize public health and safety impacts.
• Promote a sustainable local economy that
minimizes emissions and vulnerability.
• Engage with other governments and
organizations on regional, statewide, national,
and international climate policy and action. Reduce consumption of carbon-
intensive goods and services
The production and delivery of goods and services
consumed by Ashland households contribute almost
half of Ashland’s greenhouse gas emissions. These goods
and services include food, furniture, home construction
materials, electronics, and clothing; and the production
of transport fuels, natural gas, and electricity consumed
in Ashland. Certain foods, such as meats, are more
carbon-intensive to produce than dairy and grains, and
therefore contribute the largest proportion of food-
related emissions.
Despite the large contribution of household
consumption to Ashland’s greenhouse gas footprint, the
City of Ashland has little direct control over household
purchasing behavior and product manufacturing and
transportation. As a result City-initiated options to
reduce emissions from this source are limited. However,
it is expected that as global markets and energy sources
become greener over time, so too would the goods and
services that Ashlanders consume. Strategies in the
Climate and Energy Action Plan that contribute toward
reducing emissions associated with consumption of
goods and services are:
• Reduce consumption.
• Support sustainable and accessible local
production and consumption.
These strategies promote reduced consumption,
facilitating marketplaces for reuse and sharing such
as tool-lending libraries and reuse fairs, expanding the
construction and demolition debris code to promote
material salvage; sustaining local food production such
as through farmers’ markets and community gardens;
and distributing outreach and education materials on
the impacts of consumer choices.
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ASHLAND CLIMATE & ENERGY ACTION PLANVISION FOR THE FUTURE
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