Transportation System Plan 2018-2038
Medford · Page 116 of 398 · Adopted 2018-12-06
A fundam ental aspect of the TPR is the direction to local governm ents to plan for reduced reliance on the
autom obile. Ty pically , transportation planning tracks autom obile reliance through m onitoring a
standardized statistic such as vehicle m iles tr aveled (VMT) per capita. The TPR recognizes that
measuring VMT per capita is just one m eans of assessing autom obile reliance, and that it does not reflect
varied conditions across local governm ents. Theref ore, the TPR provides a m echanism for m etropolitan
areas to develop and im plem ent m easures specifically tailo red to local needs. In the Rogue Valley region,
the RVMPO developed seven alternative m easures designed to reduce the region’ s reliance on single-
occupant autom obiles and to encourage the use of alternative transportation m odes. These m easures
include five actions to be im plem ented by the MP O, and two by the three cities in the MPO region
(Medford, Phoenix and Central Point). As the largest city in the Rogue Valley region, Medford will have
a significant responsibility for carry ing out the m andated m easures assigned to the three cities.
The seven alternative m easures and accom panying benc hmarks are sum marized in Table 2-2. Measures
specifically pertinent to land use planning and the integration of transportation and land use decision-
making in Medford are illustrated in Table 4-2. These m easures include:
• Increasing the percentage of dwelling units that are located within transit corridors that are
defined as the area within ¼ m ile (reasonable walki ng distance) of a transit route. The land use
decisions made by Medford (as well as Central Point and Phoenix) will strongly influence the
ability of RVTD to successfully meet the identified benchm arks. Developm ent of land use
patterns within the city and the UGB that suppor t the efficient and cost-effective provision of
transit service are critically important.
• Increasing the percentage of new dwelling units in mixed-use developm ent within the City and
within transit-oriented districts in relation to total housing developm ent within the City . Mixed-
use developm ent and transit-oriented districts are distinguished by a pattern of residential units
and employment generating uses in close proxim ity with an em phasis on the provision of a high
level of bicy cle, pedestrian and transit access and m obility .
• Increasing the percentage of new em ployment in mixed-use developm ent and transit-oriented
districts in com parison to total new em ployment in the City .
Table 4-2
Alternative RTP Performance Measures Related to Land Use Planning
For the Rogue Valley MPO
Measure
How Measured Current
2000 Benchm ark
2005 Benchm ark
2010 Benchm ark
2015 Target
2020
Measure 2 :
% Dw elling
Units (DU’s)
w/in ¼ mile
walk to 30-mi n.
transit service Determined through GIS
mapping. Current
estimates are that 12% of
DU’s ar e within ¼ mile
walking distance of
RVTD transit routes. 12% 20% 30% 40% 50%
Measure 5 :
% Mix ed-use
DU’s in new
development Determined by tracking
building permits – the
ratio betw een new DU’s
in TODs and total new
DU’s in t he region. 0% 9% 26% 41% 49%
Measure 6 :
% Mix ed-use
employ ment in
new
development Estimated from annual
employ ment files from
State – represents the
ratio of new employ ment
in TODs over total
regional employ ment. 0% 9% 23% 36% 44%
Source: Land Conservation and Development Commission, OAR 660-012-0035(5), April 3, 2002.
Medford Transportatio n System Pl an 4-5 Transportation and Land Use
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