Lake Highway (Highway 62), Barnett Road, McAndrew s Road, and Crater Lake Avenue am ong others. In addition, the area around the proposed new South Medford interchange is also expected to see significant vehicle traffic growth taking advantage of state and local investm ents in the interchange. According to the 2001-2023 Rogue Valley Regional Transportation Plan , areas with a high percentage increase in traffic volum es over current levels will al so include the urban fringes where rural land is transitioning to urban uses. Areas of particular im portance to Medford include the east side of Medford, unincorporated Jackson County west of Medford and to the north of Medford. The regional travel m odel does not forecast com parable increases in travel in and around the Medford downtown. Land Use Policy in Relation to Transportation Demand The Oregon Transportation Planning Rule (TPR) im plements Statewide Planning Goal 12 related to transportation. The TPR prom otes developm ent of safe, convenient, and econom ic transportation system s that are designed to reduce reliance on the au tomobile so that air pollution, traffic and other livability problem s faced by urban areas in other parts of the country might be avoided. The TPR aims to help local governm ents im prove the livability of urban areas by prom oting changes in land use patterns and the transportation system that m ake it m ore conveni ent to walk, bicy cle, use transit, and drive less to meet daily needs. State policy puts special em phasis on m etropolitan pla nning areas and the opportunities that exist within these areas to coordinate transportation planning a nd investm ent decisions with overall com munity developm ent objectives. Because m etropolitan areas are by their nature m ore varied and complex, land use and transportation plans can result in m ore than a one-size-fits-all approach. Som e areas such as downtowns, transit oriented districts, and other m ixed-use centers will be very convenient for all m eans of travel, while other areas will remain autom obile-o riented and include m ore m odest m easures to accom modate walking, bicycling, and transit users. It is left to regional and local plans to work out the details. The integration of land use and transportation decisi on-m aking has been discussed at som e length in the 2001-2023 Rogue Valley Regional Transportation Plan . The RTP calls on local jurisdictions to implem ent the following land use policies when preparing a TSP: Policy 1: Local governments shall utilize transit-orie nted design strategies to encourage the use of local public transportation and discourage reliance upon single-occupancy vehicles. Policy 2: Local governments shall consider ordinan ces or amendments to their Comprehensive Plans to protect and preserve corridors for transportation purposes. Policy 3: Local governments shall amend their Co mprehensive Plans to promote mixed or higher density developments in areas that would lower the vehicular demand on the regional transportation system. Policy 4: Local governments shall discourage cu l-de-sac or dead-end street designs whenever an interconnection alternative exists. Development of a modified grid street pattern shall be encouraged for connecting new and exis ting neighborhoods duri ng subdivisions and partitions. Policy 5: Wherever possible, subdivisions and any appro ved cul-de-sacs shall be designed to provide pedestrian connectivity between neighborhoods. Policy 6: Where appropriate, local governments shall consider the use of traffic calming techniques and reduced street widths to minimize ne gative impacts of traffic on neighborhoods. Medford Transportatio n System Pl an 4-4 Transportation and Land Use

Transportation System Plan 2018-2038