Transportation System Plan 2018-2038

code changes reinforce the past design pattern a nd require new developm ent to im itate the existing developm ent. Future developm ent, however, m ay be dependent on developer in centives or partnerships with the urban renewal agency . The RVCOG TOD study gave the City Center TOD low m arks for developm ent opportunity because of the high cost of converting historic structures, creating structured parking and including vertical m ixed use within the project. However, the Central City TOD does have significant m omentum with new redevelopm ent project s, including the Craterian Ginger Rogers Theater and the Rogue Com munity College building and represents a known m arket and a desirable place to live for m any residents, if the right housing products were m ade available. The City should consider the potential for com petition between the new Southeast TOD and the City Center TOD and m ake an effort to differentiate the ty pes of developm ent between these two TOD areas. Implementation Ideas The City appears to be on the right track with requiring new developm ent to im itate the original developm ent found in the City Center TOD. The City should consider focusing m ore on the design of the use than the ty pe of use. The City Center TOD c ould include every thing from light industrial to housing uses under this approach. It is im portant to recognize that there m ay be a substantial rent differential between older City Center TOD buildings and ne w buildings found in other TOD areas and the lower rents found in the City Center can be used to creat e momentum in this area. As with most TOD areas, housing is very important and the City should c onsider spending urban re newal resources on housing projects before other projects. Housing ty pes should in clude m ostly flats or lofts at higher densities than found in other parts of the city . Southeast Medford TOD Current Planning Activities The Southeast TOD is centered on Barnett Road east of North Phoenix Road. The Southeast TOD has been the subject of m uch study and planning in recen t years and the city is currently implem enting the Southeast Medford Plan (includes the Southeast T OD) through new zoning standards and com prehensive plan designations. The City ’s Southeast Plan is in tended to create a livable com munity of approxim ately 10,000 residents that encourages walking and cycling to nearby destinations and shorter autom obile trips. Adopted in 1998, the Southeast Plan provides a m ajor street grid and land use plan for an area of approxim ately 1,000 acres on the east side of Medford. The Southeast TOD was recently brought into the city limits and developm ent began in 2003. The City is currently preparing modifications to the Southeast Overlay Zone that will provide additional specificity to carry out the Southeast Plan and, in particular, will address developm ent of the TOD. Land Uses The core of the Southeast TOD encom passes approxim ately 175 acres with a village center located along Barnett Road containing a retail com mercial core with a surrounding m ixed-use com mercial area, with additional m edium and high density resi dential (15 to 30 dwelling units per acre) and institutional uses. The com mercial area is to be d esigned as a “town center” with on-street parking and ground-floor retail adjacent to the sidewalks. In addition, a detailed neighbor hood circulation plan and specific requirem ents are being developed. When a dopted, this plan will include design standards for streets, streetscapes and non-m otorized transportation circulation. Medford Transportatio n System Pl an 4-9 Transportation and Land Use