Transportation System Plan 2018-2038

Medford · Page 121 of 398 · Adopted 2018-12-06

The planning for this TOD is still underway , but this basic structure is likely to rem ain in place. Developm ent of residential in this TOD is likely to occur through the city ’s Planned Unit Developm ent (PUD) process, which can result in an increase of dens ity of up to twenty percent. Draft zoning changes for this area include increasing the higher densities liste d above to support transit oriented developm ent. New developm ent will have to conform to the South east Plan Com prehensive Plan goals and the revised zoning requirem ents. Goal 1 seeks to create a transit friendly environm ent by assuring “that developm ent in the SE Area occurs in a manner that reduces relian ce on autom obile travel within the area and prom otes multi-m odal travel, including pedestrian, bicy cle and transit.” Given proper implem entation of the Southeast TOD, the developm ent found within this area should meet the requirem ents of the DLCD order requiring pedestrian and transit friendly developm ent. Implementation Ideas Likely land use ty pes within this TOD include community com mercial shopping opportunities, such as grocery stores to com pete with Albertsons across the street, chain stores such as Office Depot and sm aller specialty shops that cater to the high density reside ntial within the village cen ter. Perhaps the key to making the Southeast TOD successful is creating a distinctive housing ty pe that will attract em pty-nesters and y ounger Medford residents to this area. Housing types could range from loft-sty le buildings to town homes. There should be a focus on design standards to insure that the new housing developm ent is good quality . West Medford TOD The West Medford TOD is located on the western edge of the city limits, directly west from the City Center TOD and includes about 450 acres. The West Medford TOD is generally bounded by Western Avenue on the east, Maple Park Drive on the north, Meadows Lane on the South and the city limits on the west. The current land uses within this TOD include auto-oriented, low-density com mercial, low density residential and som e higher density residential. This area of the city contains som e of the older, less expensive residential developm ent in the city . There is no TOD overlay or other special zoning for the West Medford TOD y et in place. The zoning includes general commercial, low density residential (SR2.5) and a sm all am ount of higher density residential (MFR20 and 30). Creating a pedestrian-friendly TOD developm ent out of the West Medford TOD represents a significant challenge. The prim ary transit route is along Main Street, which m ainly consists of low density , auto- oriented commercial uses and lim ited pedestrian and bi cycle am enities. The other portions of the TOD are generally low density residential, ty pically a land use type that is not easily changed. Perhaps the best strategy for spurring TOD developm ent in this area is to focus on one node and try to build on the success of a few projects. Implementation Ideas Due to the large potential for redevelopm ent found in the West Medford TOD and the current prevalence of low density uses should focus on one key intersec tion in the TOD. This intersection should be along the current transit route or in an area where trans it can be easily routed and should have the opportunity for redevelopm ent along one entire block. The project should be a one or two-story com mercial building with retail on the first floor and if applicable, office space on the second floor. Design is im portant. The Medford Transportatio n System Pl an 4-10 Transportation and Land Use
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