Transportation System Plan 2018-2038

uses should be local if possible, not chains and th e rents should reflect the need to accom modate local merchants. To m ake this happen it m ay be necessary to extend the Central City urban renewal district to this area, or create a new urban renewal district. A partnership between the City and the developm ent community will likely be required to jum p start redevelopm ent in this TOD area. North Medford TOD The North Medford TOD is located on the east side of Crater Lake Highway and includes about 460 acres. This TOD is bounded by the city limits on the north, Crater Lake Highway on the west, Springbrook and McLaughlin on the east, and approxim ately Delta Waters on the south. The current land uses within the North Medford TOD include a com bination of light industrial, highway com mercial and medium density residential. Portions of this TOD al so are outside the city limits, but within the UGB. The zoning for the area echoes the current land uses and in cludes general and light industrial, MFR20 and a range of single family zoning from SFR10 to SFR4. The significant feature of this TOD is the presence of Crater Lake Highway , which serves as both a barrier and a m ajor transportation corridor. Much of the developm ent directly fronting Crater Lake Highw ay relies on the good access this facility provides and there are a num ber of land intensive uses such as warehousing. Long-range plans for Crater Lake Highway include remaking the highway into a m ore pedestrian friendly roadway that better allows connections to the com mercial developm ents on the west side of the highway . The high concentration of light industrial uses dir ectly along Crater Lake Highway make transform ing this area into a TOD relatively difficult. Perhaps the best opportunity for new TOD developm ent lies along Owen Drive. Owen Drive will becom e a major connector between the residential areas to the east and the Crater Lake Plaza shopping center and industria l employment centers to the west. By focusing this TOD on Owen Drive it is possible to create a walkable m ain street that also serves as a m ajor connector. The connection across Crater Lake will be important to m ake this TOD successful. The land to the north of Owen could be zoned for em ployment uses that support the m ain street developm ent on Owen Drive. Implementation Ideas Potential land uses for this TOD include the m ain street uses along Owen such as restaurants, coffee shops, and personal services, and em ployment uses north of Owen and potentially focused along Coker Butte. Differentiation from the uses on the west side of Crater Lake Highway will help this TOD area becom e successful. Conclusions • Each TOD area has unique opportunities and issues and designing a one-size fits all TOD overlay is not likely to be effective. • The Southeast TOD could focus on housing to attract buyers interested in a different sort of housing market. • The Central City TOD already contains the ty pe of developm ent that the other TOD areas are try ing to achieve and the strategy for this TOD area shoul d focus on the strength of the existing developm ent while creating new housing opportunities to draw m ore people to the area. Development Tracking The value of m easures to track progress m eeting the policy objective of building a m ore balanced land use and transportation sy stem is only as good as m onitoring, assessm ent, and periodic update. The region has set am bitious targets for changing land use pattern s and directing growth to specific areas potentially served by transit. However, m any mixed-use and TOD developm ent practices are not y et codified in Medford plans. Therefore, a m echanism must be de veloped for Medford and the rest of the MPO area to track and report on the success in developing m ixed-use developm ents, including the TOD areas. Medford Transportatio n System Pl an 4-11 Transportation and Land Use