Transportation System Plan 2018-2038

supported by “secondary ” corridors and local service that would operate on 30 to 60 m inute frequencies. The prim ary transit corridors would be a focal point for transit service in the region, operating at higher speeds with distinctive shelters, and im proved pedestrian/bicy cle access. Four corridors were recom mended: • Highway 99 Corridor between Central Point and Phoenix (which could include m odifications to the Riverside/Central Avenue couplet to pr ovide for two-way high speed transit service on Central Avenue); • Southeast Medford Corridor between Barnett/Gateway and Phoenix Road to connect with the Southeast Medford TOD and the Rogue Valley Medical Center; • Central Medford Corridor between West Medford and Delta Waters running along Main Street and Crater Lake Avenue linking the West Me dford and Delta Waters TODs with downtown Medford and each other. Crater Lake Avenue has an extensive pattern of transit supportive developm ent including Providence Hospital, extens ive apartm ents and com mercial land uses; and • Highway 62 Corridor between Rogue Valley Mall and Delta Waters (could operate as an extension of the Central Medford Corridor. A ke y stop at Poplar with im proved pedestrian access to the Fred Mey er and surrounding com mercial destinations would be critical). The prim ary transit corridors would include three types of transit stops including transit center stations (located in the TODs or other locations where m ajor boarding and/or transfer activity could occur); m ajor transit stops (where significant boarding activity would occur but route-to-route transfers would be unlikely ); and m inor transit stops. Summary In summary, to achieve the transit ridership goals identified in the RTP Alternative Measures, RVTD must significantly increase the am ount of intracity servi ce within the RVMPO area. The first step toward meeting these goals was taken when the RVMPO, ac ting on behalf of its m ember local governm ents, chose to dedicate half of the federal Surface Transpor tation Program (STP) funds expected to be received in the region over the next 18 y ears to funding im prove d RVTD service. This com mitment is expected to meet the financial obligation identified in Measure 7 of the RTP Alternatives. As noted in Chapter 3, a recent service im provem ent financed through the use of STP funds dedicated to transit was the increased service frequency on Route 60 (White City ). In 2003, increases in service frequency will also be implem ented on Routes 4 (East Medford) and 40 (Central Point). In response to the recom mendations identified in the 2001-2023 Rogue Valley Regional Transportation Plan and the Transit Oriented Design and Transit Corridor Strategies study , two sets of strategies were identified to provide the basis for a discussion of polic ies and priorities to be used in guiding developm ent of the public transit portion of Medford’s Transportation System Plan . These strategies were derived In addition to the region’s financial com mitment to improved public transit service within the Rogue Valley area, achieving transit ridership goals will re quire strong com munity support and adherence to the policies set forth in the public transit com ponent of the City ’s Transportation System Plan . It will also require integration of transit im provem ents with improvem ents identified under other TSP components including Transportation Dem and Managem ent, Bicy cle, and Pedestrian Com ponents that include policies and strategies designed to support and encourage the u se of public transit by improving access to transit. In addition, achieving transit ridership goals will require land use actions designed to strengthen the activity centers (including TODs) where RVTD intends to em phasize high quality service. Strategies Medford Transportatio n System Plan 7-7 Public Transit Plan