Transportation System Plan 2018-2038

from existing policies, an assessm ent of current servi ce deficiencies, and review of the improvem ent options identified and discussed in the RTP and the TOD study for im plem entation within the Medford UGB. The strategies were prim arily of two ty pes: • Strategies involving City support of RVTD focused on specific service enhancem ents • Strategies that could be im plem ented by the City in partnership with RVTD. Service Enhancement Strategies Table 7-2 describes several strategic options for ser vice enhancem ents that could be supported by the City, and identifies relevant polices and other com mitments that could be satisfied by implem entation of these options. It should be noted that there are additional service enhancem ent options that could be identified, the ones in Table 7-2 are intended prim arily to be illustrative of possibilities. Table 7-2 Potential Public Transit Service Enhancement Strategies Strategy Description Objectiv es of the Strategy Improve Service Frequency Improve Service to TODs Provide incentives to RVTD to offer transit service to/from designated TODs w here none exists today or to improve service to 30 minute headw ays Develop Transit Corridors Provide incentives to RVTD to develop higher frequency (and possibly ) higher speed service along major transit corridors Provide incentives to RVTD to expand geographic area of fixed route coverage • Increase percentage of daily trips made via transit Provide incentives to RVTD to offer 30 minute headw ays on all existing bus routes • Address RT P Alternative M easure 7 by demonstrating commitment to alternative transportation projects • Encourage transit-supportive land uses • Primarily improve connections to T ODs • Secondarily improve connections to other activity centers including employ ment and commercia l districts, institutions, schools and recreation • Increase percentage of daily trips made via transit • Address RT P Alternative M easure 7 by demonstrating commitment to alternative transportation projects • Encourage transit-supportive land uses • Primarily improve connections to activity centers including T ODs, employ ment and commercial distri cts, institutions, schools and recreation • Increase percentage of daily trips made via transit • Address RT P Alternative M easure 7 by demonstrating commitment to alternative transportation projects • Encourage transit-supportive land uses Expand Route Coverage • Primarily improve connections to activity centers including T ODs, employ ment and commercial distri cts, institutions, schools and recreation • Increase percentage of daily trips made via transit • Address RT P Alternative M easure 7 by demonstrating commitment to alternative transportation projects The strategies listed in Table 7-2 directly and indi rectly respond to the public transit sy stem planning policies dictated by the TPR, RTP, and the City ’s Comprehensive Plan . To vary ing degrees, the strategies also reflect the goals of the Medford Vi sion Strategic Plan and the RTP Alternative Measures package. While m any local and regional policies relate to actual service enhancem ents, others recognize the im portance of m ulti-m odal transportation sy stem improvem ents and land use actions in the success of transit service plans and policies. The provision of street space for transit, developm ent of good access routes to transit including both sidewalks and bicycle lanes, transportation dem and m anagem ent strategies (like em ployer transit passes and/or participation in the fledgling Medford Tr ansportation Managem ent Association (TMA)), and im plem entation of trans it supportive land use policies all contribute to improving transit service and encouraging the use of public transit as a m ode of choice. Medford Transportatio n System Plan 7-8 Public Transit Plan