Transportation System Plan 2018-2038

The various alternative strategies were evaluated us ing criteria developed to weigh the benefits and impacts of im plem enting each im provem ent strategy , and to initiate discussion of public transit system priorities from the perspective of the City of Medford. Evaluation criteria were developed based on existing adopted policies, state TPR requirem ents, and/or factors identified as particularly relevant for comparing and contrasting the alternative strategies. The strategies were analy zed to determ ine the degree that each could: • Increase the share of daily trips m ade by transit; • Improve access to transit; • Increase the frequency of transit service; • Improve transit passenger am enities; • Encourage transit supportive land use; and • Potentially reduce reliance on the autom obile for trip-m aking within the UGB. The m atrix in Table 7-3 sum marizes the evaluation of public transit-related im provem ent strategies. This evaluation not only gauges the im pacts and potential be nefits of each strategy , but can also serve as a prioritization tool leading to the identification of a phased program of im provem ents. Strategies that Could be Implemented in Partnership w ith RVTD Strategies that could be im plem ented through a partnership between the City and RVTD could include both land use actions and infrastructure developm ent. Som e of these strategies could include, but not be limited to: • Improve pedestrian access and transit waiting areas • Implem ent operational strategies to ensure tran sit schedule adherence (e.g., signal priority treatm ent at critical intersections) • Implem ent and/or enforce City code provisions related to land developm ent process to ensure adequacy of transit access (e.g., sidewalks, waiting area at stops, building orientation, etc.) • Coordination in the prom otion of transit use by Medford area residents, employees, public institutions, m edical facilities, schools and business including support for program s that offer reduced fare transit service or other activities to encourage transit use • Other strategies such as parking m aximums to encourage use of buses rather than construction of parking spaces. These strategies are not m utually exclusive. Each could form part of a multi-dim ensional package of transit service enhancem ents that achieve city goals related to transportation, land use, environm ental quality and community livability . Many of these strategies could also be incorporated into em ployer-based travel dem and m anagem ent strategies. However, when considering strategies that could be implem ented through an expanded pa rtnership between the City of Medford and RVTD, RVTD service priorities and transit operational n eeds should be fully considered. Medford Transportatio n System Plan 7-9 Public Transit Plan