Transportation System Plan 2018-2038

Table 7-3 Summary of Public Transit Service Enhancement Strategies and Policy Criteria SERVICE ENHANCEMENT STRATEGIES Improv e Service Frequency Improv e Service to TODs Develop Tra nsit Corridors Expand Route Cov erage Description of Strategy Provide incentives to RVT D to offer 30 minute headw ays on all existing bus routes Provide incentives to RVT D to offer transit service to/from designated TODs w here none ex ists today or to improve service to 30 minute headw ays Provide incentives to RVT D to offer higher frequency (and possibly ) higher speed service along primary transit corridors Provide incentives to RVT D to add new routes and/or increase geographic coverage of service. Service may be hourly in new areas not on T ODs or along transit corridors POLICY CRITERIA Increases transit mode share (% trips made on transit) Moderate increase in ridership Moderate increase in ridership Potentially higher increase in ridership than other strategies Moderate to high increase in ridership depending on level of service provided Improv es access to transit Minimal Moderate, includes transit service in new areas w ith pedestrian/bicy cle access Some additional geographic coverage in service. Improvements to pedestrian/bicy cle access assumed to be a part of corridor development Moderate to high increase in service coverage Potentially significant increase Higher increase than first option due to new service additions Potentially significant increase – frequency improvements assumed to be part of corridor development Moderate depending on level of service provided Improv es transit passenger amenities Minimal Improves passenger amenities in TODs (transit stations and/or major transit stops) Significant improvements in passenger amenities assumed to be part of corridor development Moderate – w ould likely include addition of bus shelters or other amenities consistent w ith additional route coverage Encourages transit supportiv e land use Minimal Transit service integration w ith land use is an essential component of TOD success Significant opportunity to encourage more transit supportive land use at stations and major transit stops. Will require supportive land use codes and actions. Moderate dependent on level of service Potential for reducing reliance on automobiles Moderate Moderate to high High Moderate Increases frequency of transit serv ice Meaning of terms: “Minimal” – Strategy fulfills 0 to 33% of crit erion; “Moderate” – Strategy fulfills 34 to 66% of criterion; “High” – Strategy fulfills 67 to 100% of criterion. Medford Transportatio n System Plan 7-10 Public Transit Plan