Actions To m eet city and regional goals of encouraging the developm ent of public transit as a viable form of transportation in the Medford UGB, the City and RTVD should work cooperatively to identify specific actions involving the city that would encourag e transit use. These actions should include: Short-Term Actions (0 to 5 years) In cooperation with the Rogue Valley Transportati on District (RVTD), the City should support the provision of convenient and accessible transit service to m eet travel needs in the Medford UGB through the short-term implem entation of the following actions: o Providing financial or other a ppropriate support to RVTD to retrofit existing m ajor bus stops to add am enities such as paved, ADA-com pliant waiting areas, bus signs and other inform ation display s, improved sidewalk access between the stop and m ajor destinations, bus shelters, bike racks, trash cans, benches, lighting, bus pullouts and/or other features as necessary . RVTD priorities for adding these am enities should be considered. RVTD should be consulted about the ty pe, loca tion and design of any passenger am enities proposed for transit stops. An initial project list is included in Table 7-5. • Support efforts to im plem ent funding strategies that provide adequate, long-term and stable revenue sources for transit • Support efforts by RVTD to develop and im plem ent a transit system that effectively combines components of radial, neighborhood and circum ferential services with a m inimum of transfers. • Support efforts by RVTD to increase transit service including increasing the frequency of service, extending hour of operations, expanding week end service and providing express bus service during peak travel periods. • Assure that land use planning activities prom ote transit service viability and accessibility . These activities could include: o Locating m ixed-use developm ent within ¼ m ile of transit corridors or vice-versa o Requiring transit-supportive im provem ents as pa rt of the land developm ent process to facilitate the use of transit. This could include installing passenger am enities such as paved bus waiting areas that are ADA-com pliant (particularly in where landscaped planter strips have been or are required to be developed), bus signs and other inform ation display s, improved sidewalk access between the stop and the adjacent developm ent, bus shelters, bike racks, trash cans, benches, lighting, bus pullouts and/or other features as necessary . RVTD should be consulted about the ty pe, location and design of any passenger am enities proposed for transit stops. o With the designation of m ajor transit routes and m ajor transit stops in the TSP to focus enforcem ent of the transit-supportive land u se and site design provisions in sections 10.806 through 10.808 of the Medford Municipal Code. Figure 7-1 show the location of proposed “m ajor” transit routes (including the extension of Route 4 to serve the SE Medford TOD) and “m ajor” transit stops in the Medford UGB. Major stop locations proposed by RVTD are further described in Table 7-4. As currently proposed, m ajor transit routes would include m ost existing RVTD routes. • Provide transit-supportive street sy stem including: Medford Transportatio n System Plan 7-11 Public Transit Plan

Transportation System Plan 2018-2038