Traffic Calming Strategies The City should im plem ent a form al traffic calm ing program to work toward achieving the objectives of lowering vehicular speeds, providing a hum an-scale e nvironm ent, facilitating pedestrian crossings and minimizing adverse impacts on the character and livability of neighborhoods and business districts while still allowing for em ergency vehicle access. This program should be com prised on two prim ary components: • Identify and provide for traffic calm ing street im provem ents focused on non-arterial or collector streets to achieve program objectives. • Utilize design techniques for local streets, such as reduced widths and lengths, curb extension and other traffic calm ing m easures to achieve the objectives identified above. On-Going Traffic Monitoring The city should continue with its on-going biennial traffic m onitoring program to provide the data necessary for effective m anagem ent of the existing tr ansportation sy stem . Data collection should be citywide and should include as m any com mon loca tions with each count as possible to facilitate evaluation of traffic shifts and growth patterns. Data collection should also em phasize portions of the street sy stem where traffic is rapidly growing to facilitate periodic updating of traffic signal tim ing plans and other transportation sy stem managem ent activities. The installation of autom atic traffic counters as proposed by the city for approxim ately 40 to 60 locations should be im plem ented. Transportation Demand Management Needs Transportation Dem and Managem ent or TDM is a general term that describes any action that helps to improve the perform ance and efficiency of the transportation sy stem by reducing reliance on the single occupant vehicle during peak travel periods. TDM measures can be effective in helping to reduce vehicle miles of travel, and involve a wide range of potentia l strategies including the use of transit, carpooling, vanpooling, working flexible hours and/or a com pressed work week, bicy cling, walking, working from home using com munications technology , and preferentia l parking for rideshare vehicles. Most TDM strategies rely on voluntary participation and ofte n incentives are provided to m ake the use of these strategies m ore attractive. TDM m easures can also include land use actions such as higher density or mixed use developm ent and growth m anagement (Sm art Growth) strategies. Table 8-4 lists a variety of TDM strategies that eith er are or could be considered for im plem entation within the City of Medford. TDM strategies can he lp to preserve transportation sy stem capacity and these strategies will becom e increasingly important as trav el dem and in the area continues to grow but transportation investm ents are not able to keep pace. Table 8-4 Examples of Transportation Demand Management Strategies Strategy Description Alternative W ork Hours Flex time and alternative w ork weeks (such as 4 10-hour day s) Bicycle Improvements Improved bicy cle planning, education and facilities Congestion Pricing Charge road users more for use of trans portation sy stem during periods of peak demand Education Education can serve to change how people value different transportation choices Medford Transportatio n System Pl an 8-9 Public Transportation Plan

Transportation System Plan 2018-2038