Table 8-4 Continued Examples of Transportation Demand Management Strategies Strategy Description Employ er Commute Options (ECO) Employ er-sponsored programs to help reduc e trip-making by employ ees at large employ ment sites. Free Transit Z ones Free transit service in commercial core areas Guaranteed Ride Home Provide a lim ited number of free rides home fo r transit and rideshare commuters Intermodal Bicy cle Services Provision of bike lockers and/or bike ra cks at transit stops; bike racks on transit vehicles Land Use Reforms Higher density , mixed use, grow th management Monitor T DM Perform survey s and other m onitoring of T DM program effectiveness Neotraditional Planning Develop neighborhoods to enc ourage w alking, bicy cling, and transit use Park and Ride Provision of commuter parking at urban-fringe transit stops Parking Pricing Charge users directly for parking. Char ge by the hour or day rather than the month. Rideshare Programs Security Telecommuting Promoti on/organization of vanpools Vehicle Rentals Preferential Parking Preferential parking for rideshare vehicles Rideshare pr omotions and ride-matching Address security concerns of ri deshare, transit, cy cle, and pedestrian commuters Working at home to avoid commute trips Transit Improvements Improv e public transit service Trip Reduction Incentives Incentives like cash or gift certificat es provided for employ ees, usually by employ ers to encourage use of al ternatives to driving alone. Vanpool Programs Encourage carshare c ooperatives and neighborhood vehicle rentals RVTD currently prom otes a full range of several TD M strategies including: education program s, trip reduction incentives, the very successful “bikes on buses” program , carpools, vanpools, telework, park- and-ride service, em ployer outreach and other stra tegies. RVTD has also initiated developm ent a Transportation Managem ent Association (TMA) within the Medford area to assist large em ployers with implem entation of various dem and m anagem ent strategies. The City of Medford is one of a handful of employers who participate in the fledgling TMA, but the city has not y et officially joined as a TMA member. The TMA is actively seeking stable funding to support its on-going activities. Strategies • The City should prom ote the use of alternative commute options to reduce m otor vehicle travel generated by employment sites and schools by serving as a role m odel for the community by joining the Medford area Transportation Ma nagem ent Association (TMA) and actively supporting its m ission. • The City should support the use of transit am ong m ajor em ployers in the Medford area by encouraging purchase of individual or subsidized group transit passes, or other actions to m eet requirem ents for em ployee com mute trip reductions. • The City should encourage the developm ent of di scount transit fare program s and shuttle services by offering to share start-up costs with em ployers, schools and special event sponsors. • The City should participate in public outreach to raise awareness about the use of TDM strategies and should actively market groups having the gr eatest potential for reducing single occupancy vehicle trips such as large em ployment sites and com muting students. Medford Transportatio n System Plan 8-10 Public Transportation Plan

Transportation System Plan 2018-2038