2024 Global Retail Investor Outlook 2025

Product and platform innovation Trading platforms and innovative wealth management solutions have lowered the entry barriers to capital markets while providing access to more sophisticated investing strategies and products. Platform requirements expectations can differ depending on investor type. Approximately one out of two investors participate via a trading account, and wealthier investors often prefer more advanced analytics. Low-fee trading has expanded market access, but limited awareness and understanding still curtail investment in some assets. Perceived unpredictability as a reason for avoiding a product rose from 13% in 2022 to 21% in 2024 for investors. Behavioural biases can lead to suboptimal asset allocations and financial decision-making. 52% of investors review and adjust their portfolios at least once a month and only... 41% are actively invested in international markets, co mpar ed to... 84% currently holding their own country-issued f inancia l products. Overall, 35% of investors choose an information source for investment decisions because it is free. “Learning by doing” and “educational resources from financial institutions” were indicated as the most important education channels.How do you invest in the market? Investor respondents 52% 37% 18% 18% 16% 9%Through a trading account where I pick my own investments Through a professional adviser or wealth manager Through a product or scheme provided by my employer Through a tax-advantaged account Through an education savings product Through a robo-adviser 2024 Global Retail Investor Outlook 42