2024 Global Retail Investor Outlook 2025

Mass market investors typically have lower levels of financial education, limited budget, value liquidity and easy cash access. Their investments are self-directed or through employer plans, relying on peer recommendations. 45% of non-investors are not investing due to feeling they don’t have enough money to do so. 47% of mass market individuals see “online community suggestions” as a key platform choice driver.Potential industry tools and innovations Suitable products such as remunerated deposits, fund-based saving plans, model portfolios Goal-setting interface and education tools, possibly delivered via “nudges” and intuitive user experiences User support coverage, automated notification system and social interaction platforms (e.g. forums)Retail market participants differ widely in prioritized financial objectives, product preferences and suitability of investing strategies Percentage of investors struggling to find products that match their risk preferences Mass market Affluent High net worth+15% 9% 2% *Wealth bands split: mass market = $0-100,000, affluent = $100,000- 1 million, high net worth+ = over $1 millionPage 44 Mass market* 2024 Global Retail Investor Outlook 43