2024 Global Retail Investor Outlook 2025

Affluent investors historically have more financial knowledge, with the potential use of professional support to guide investment decisions, and a larger investment budget and values liquidity. ~30% higher likelihood to invest in international markets than mass market investors ~30% higher likelihood to use an adviser than mass market investorsPotential industry tools and innovations Broader product range for advanced discretionary and self-directed needs Interactive portfolio simulation with customizable options Hybrid support with escalation to personalized professional adviceRetail market participants differ widely in prioritized financial objectives, product preferences and suitability of investing strategies 30%39%47%Percentage of investors who find products matching their risk preferences through a financial adviser Mass market Affluent High net worth+ *Wealth bands split: mass market = $0-100,000, affluent = $100,000- 1 million, high net worth+ = over $1 millionPage 45 Affluent* 2024 Global Retail Investor Outlook 44