2024 Global Retail Investor Outlook 2025

Boom of AI and tech evolution AI can support scaling affordable financial advice, enable automated personalized portfolio creation, expand financial education programmes and underpin the delivery of tailored nudges to encourage behaviours optimized for one’s financial goals. Core trends AI can make financial information acquisition more efficient and support tailored retail portfolio construction. In total, 28% of investors already turn to an AI chatbot for guidance on how to invest and 16% use one specifically to find products that match their risk-return profile. Financial education programmes can become more engaging, personalized and accessible using AI. A total of 13% of investors have used an AI- powered chatbot to learn about investing, compared to 18% who have relied on university courses or graduate studies. Wealth managers and investing platform providers can use AI to expand the reach of their offerings while unlocking key operational efficiencies. Increasing adoption of AI solutions by retail investing service providers introduces possible concerns and risks.I would allow an AI assistant to manage my investments All respondents Gen Z41% Millennials41% Gen X29% Baby Boomers14%41% of investors are willing to trust AI- enabled chatbots with their personal financial information; however, concerns remain about the data security and bias in AI systems. 2024 Global Retail Investor Outlook 54