2024 Global Retail Investor Outlook 2025

AI-enabled tools can mitigate some of individuals’ biggest concerns around investing in financial markets AI to aid financial information acquisition and processing Many of the obstacles to investing arise from the complexity of financial information, with 54% of non-investors stating they do not feel confident in their ability to understand financial terminology or supporting materials. AI has the potential to address this by providing information tailored to individuals through interactive tools which can feel more personalized and engaging, than fixed or stagnant information sources. AI-enabled investment strategy personalization and ongoing guidance AI-enabled investment platforms and chatbots can potentially mitigate concerns around unpredictability and liquidity by offering personalized investment strategies catered to individuals’ goals, risk tolerance and time horizons. This can often be provided at a lower cost than traditional adviser-intermediated services. AI tools can help create cost-effective portfolios while potentially reducing the operational burden on traditional intermediaries. 13% I would trust AI with my financial information All respondentWhy have you decided not to invest in financial markets? Non-investor respondents I don’t know how to invest or find investing too confusingI’m fearful of losing money investing in the marketI don’t feel I have a fair chance of making money in the market Emerging economies Developed countriesIndia62% United Arab Emirates56% China53% South Africa42% Brazil40% Singapore35% US29% France25% UK22% Germany21% Ireland20% Australia20% Japan13%40% 28% 2024 Global Retail Investor Outlook 55