Already a Multi-Trillion-Dollar Market 2025
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We don’t separate “green business” from our “core business” – because
sustainability is hard-wired into how we operate. Our growth comes
from helping our customers deliver positive sustainability outcomes.
Matthew Pine, CEO, Xylem
Purpose and strategy: a green
ambition that works with your
corporate strategy
Successful companies embed green growth at the
core of their strategy, defining a clear ambition anchored in their broader corporate strategy and
purpose. Strong C-suite responsibility for this vision
is vital to foster real engagement and empower
employees to take risks. More importantly, C-suite
ownership instils confidence in investors and
employees that green growth remains a priority
despite shifting narratives or public noise.
CASE STUDY 1
Schneider Electric – Anchoring green ambition
in purpose to drive sustainable growth
BOLD AMBITION
Schneider Electric’s vision is: “To create impact by
empowering all to make the most of our energy
and resources, bridging progress and sustainability
for all.” To embed sustainability in the business and
drive decarbonization, efficiency and resilience across
industries and geographies, the company created the
Schneider Sustainability Impact (SSI) programme. The
company focused on three key levers to bring about this
transformation: electrification, automation and digitalization.
The approach worked. By 2024, 90% of Schneider Electric’s
revenues aligned with the EU Taxonomy for green activities. Its revenues grew fourfold, from €9 billion in 2003 to
€38.2 billion in 2024. At the same time, Schneider Electric
earned repeated recognition as the world’s most sustainable
company, by TIME Magazine/Statista and Corporate Knights,
reflecting both its market leadership and its ability to deliver
measurable impact at scale.
Sustainability isn’t a side project: it’s a core pillar
of how we operate and create long-term impact.
Olivier Blum, CEO, Schneider Electric
Sources: Executive leadership interview with Schneider Electric.
Successful CEOs start by identifying where their company already has a credible
right to win – such as in segments where it has established customer trust, proven
technological or topic expertise, or privileged access to supply chains. Building from
these positions of strength allows them to allocate capital to areas with the highest
likelihood of return.
Already a Multi-Trillion-Dollar Market: CEO Guide to Growth in the Green Economy
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