CASE STUDY 6 Holcim – Innovating to scale up decarbonization in a cost-efficient manner COST EFFICIENCY Holcim aims to lead in sustainable building and carbon reduction by embedding climate and circularity in its strategy and decarbonizing the cement and concrete value chain. Central to Holcim’s approach has been using innovation to save costs and meet ambitious customer needs. The company has invested consistently in R&D to optimize production processes; and it has scaled up manufacturing efficiently to reduce unit costs and enhanced energy efficiency across operations to lower overall cost-to-serve. This disciplined use of innovation has made decarbonization and circular construction profitable. Holcim achieved 30% revenue growth and 60% EBIT growth in Europe between 2021 and 2024. We found a correlation between sustainability and profitability. Miljan Gutovic, CEO, Holcim Sources: Executive leadership interview with Holcim. CASE STUDY 7 OCP Group – Investing in nascent technologies through a balanced portfolio TECH MATURITY OCP Group’s growth strategy builds on the interplay between mature solutions and nascent innovations. Large- scale assets such as renewable energy integration, efficiency upgrades, water desalination and recovery, and digitalized mining and logistics deliver immediate, low-risk reductions in emissions and resource intensity. These proven levers generate near-term impact, strengthen financial resilience and provide operational stability. At the same time, OCP invests in emerging solutions such as green hydrogen and ammonia, carbon capture for hard-to- abate phosphoric acid emissions, advanced electrification and circularity models that are not yet mature but hold significant potential. In short: mature assets pay for the journey today, while nascent solutions define the destination tomorrow.To those navigating the early stages of green transformation: think of sustainability as the growth engine of your strategy, not a compliance challenge. Make it central to your value creation, align it with your country’s natural endowments – in our case Morocco’s renewables and agriculture – and invest early in innovation and partnerships. By turning climate challenges into opportunities, leaders will shape the next era of global competitiveness and shared prosperity. Hanane Mourchid, Chief Sustainability & Innovation Officer, OCP Group Sources: Executive leadership interview with OCP Group. Already a Multi-Trillion-Dollar Market: CEO Guide to Growth in the Green Economy 35

Already a Multi-Trillion-Dollar Market 2025