Transportation System Plan 2018-2038

projected traffic volum es. Where necessary to accom modate turn lane channelization requirem ents, various m anagem ent strategies have been im plem ented including parking prohibitions and the use of split phase signal tim ing. Existing ITS (Intelligent Transportation System) Assets The developm ent and im plem entation of Intelligent Transportation Sy stem s (or ITS) is a strategic approach to better m anaging the dem ands on our street and highway system and, thus, m aximizing the value of transportation capital investm ent. According to the Oregon ITS Strategic Plan: 1997-2017 , ITS “involves the application of advanced technology to solve transportation problems, to provide services to travelers, and to assist transportation system operato rs in implementing the most effective traffic management strategies to meet actual highway conditions” . More specifically , ITS can help to address existing and projected future transportation sy stem needs by : • “Allowing for better m anagem ent of trans portation supply and dem and” (by allowing transportation m anagers to respond immediately to operational needs). • “Prom oting the use of alternative m odes a nd connectivity across the different m odes”. • “Increasing travel efficiency and m obility without increasing the phy sical size of the transportation facility ” (in other words, getting more use out of each dollar invested in the highway and transit sy stem ). • “Enabling travelers to choose (their) travel tim e, mode and route efficiently based on real-tim e roadway and transit status inform ation.” • “Reducing the cost of operating and m aintaini ng transportation facilities and services (through the use of newer technology with better reliability )”. • Providing increased safety and security to travelers” (through the reduction in time to respond and clear incidents). Existing ITS assets in the Medford UGB include: • Variable m essage signs and traffic m onitoring cam eras on I-5 and 2 traffic monitoring cameras on city streets to provide real tim e inform ation in support of traffic m anagem ent im provem ents. • Mayday call boxes on I-5. • Photo violation detection at high accident locations (including McAndrews/Biddle and Barnett/Riverside). Installed in 2001. • Incident m anagem ent sy stem in place. Traffic Calming Traffic calm ing refers to various design features and managem ent strategies intended to reduce the speed and overall volum e of traffic on particular roadway s, typically through or near residential areas. Pedestrians, residents, business custom ers and propert y owners can benefit from implem entation of traffic calm ing techniques in that they can result in slower traffic, fewer cars, less noise, and create a m ore inviting environm ent for walking or bicy cling. Tra ffic calm ing is further discussed in Chapter 5. The City of Medford currently implem ents traffic cal ming strategies through the land developm ent process as necessary and appropriate. The City also currently budgets $50,000 per y ear for traffic calm ing, but does not have a form alized program to spend the funds. It is recom mended that a form al policy be created to address location and ty pe, as well as prioritization of funds. Transportation Demand Management Transportation Dem and Managem ent or TDM involves using a variety of strategies to m aximize the efficiency of the existing transportation sy stem and reduce the need for additional roadway capacity . TDM strategies to reduce peak period vehicle trips on the local and regional transportation sy stem can include use of transit, carpooling, vanpooling, work ing flexible hours and/or a com pressed work week, and working from hom e with use of com munications technology . TDM strategies work by improving the Medford Transportatio n System Plan 3-34 Existing Conditions