Already a Multi-Trillion-Dollar Market 2025
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51. For example, according to Reuters, the European Investment Bank committed to invest €15 billion in projects that help
reduce water pollution, prevent water wastage and support innovative businesses in the water sector over the next
three years. Source: Furness, V. & Abnett K. (2025). EIB commits 15 billion euros to protect EU’s water resources.
Reuters. https://www.reuters.com/sustainability/climate-energy/eib-commits-15-billion-euros-protect-eus-water-
resources-2025-06-04/.
52. For example, AiDash uses satellite imagery and AI to help over 185 companies worldwide manage climate risks, with
tools such as its Climate Risk Intelligence System (CRISTM) that enables predictive planning for wildfires, storms and other
extreme events.
53. For example, in April 2023 Hydrosat secured $20 million, including a $15 million Series A round, to expand its satellite
constellation and improve analytics for measuring water stress and climate impact via thermal infrared imaging. This
supports agriculture, water-management and climate resilience applications.
54. For example, Bayer invests ~€2 billion annually in agricultural R&D to: develop short-statured corn, which reduces lodging
from extreme winds and increases resilience to drought; use gene editing to further reduce pesticide volumes and make
plants more resilient; and grow direct-seeded rice, which cuts methane emissions, reduces water use by almost half and
allows double cropping (for more details, see case study in Chapter 4).
55. For example, Heidelberg Materials developed a pervious concrete offering natural infiltration and eliminating the need for
a drainage system, storm sewers or retention ponds.
56. For details on how the analysis has been built, see BOX 3: About BCG’s valuation analysis.
57. Notes:
–This sample only includes companies with at least $1 billion of market capitalization having green revenues or only
conventional revenues.
–For LSEG’s definition of “green revenues”, see Appendix 3. Source: London Stock Exchange Group (LSEG), FTSE
Russell. (2024). Green Revenues 2.0 data model: Quantifying balance sheet exposure to environmental activities.
https://www.lseg.com/content/dam/ftse-russell/en_us/documents/other/green-revenues.pdf.
58. Sources:
–London Stock Exchange Group (LSEG). (2025). FTSE Russell Green Revenues. https://www.lseg.com/en/data-
analytics/financial-data/company-data/ftse-russell-green-revenues.
–Boston Consulting Group analysis.
59. The 11 sectors mentioned correspond to the industries of the Industry Classification Benchmark (ICB) of the London
Stock Exchange Group (LSEG): (1) Technology, (2) Telecommunications, (3) Healthcare, (4) Financials, (5) Real estate,
(6) Consumer discretionary, (7) Consumer staples, (8) Industrials, (9) Materials, (10) Energy, (11) Utilities – see Appendix 2
for more details.
60. For instance, according to the International Energy Agency and S&P Global, the auto market is stagnating in mature
economies. Total sales are roughly flat, with electric vehicles capturing most of the growth as internal-combustion models
steadily lose share. Similarly, according to Plastics Europe, in the plastics segment of chemicals, demand for conventional
fossil-based polymers has decreased in Europe since 2018 while recycled and bio-based plastics demand has grown.
Sources:
–International Energy Agency. (2025). Global EV Outlook 2025: Trends in electric car markets. https://www.iea.org/
reports/global-ev-outlook-2025/trends-in-electric-car-markets-2.
–S&P Global. (2024). 2025 Auto Sales Forecast: 89.6M Vehicles Sales Worldwide. https://www.spglobal.com/
automotive-insights/en/blogs/2025-auto-sales-forecast-global.
–Plastics Europe. (2024). Plastics - The fast Facts 2024. https://plasticseurope.org/knowledge-hub/plastics-the-fast-
facts-2024/.
61. The Alliance of CEO Climate Leaders refers to a coalition of global CEOs convened by the World Economic Forum,
working to ensure a smooth transition to a low-carbon and climate-resilient economy. https://initiatives.weforum.org/
alliance-of-ceo-climate-leaders.
62. These figures are based on the results of an Alliance members poll performed in July 2025 with a sample of
~30 companies.
63. For instance, the World Bank’s International Finance Corporation (IFC) underlines that companies with lower costs
of capital tend to have higher valuations and better returns for shareholders. Source: World Bank Group. Promoting
Sustainable Capital Markets. https://www.ifcbeyondthebalancesheet.org/promoting-sustainable-capital-markets.
64. Sources:
–London Stock Exchange Group (LSEG). (2025). FTSE Russell Green Revenues. https://www.lseg.com/en/data-
analytics/financial-data/company-data/ftse-russell-green-revenues.
–Boston Consulting Group analysis.
–Note: For a definition of green revenues, see Appendix 3.
65. Sources:
–London Stock Exchange Group (LSEG). (2025). FTSE Russell Green Revenues. https://www.lseg.com/en/data-
analytics/financial-data/company-data/ftse-russell-green-revenues.
Already a Multi-Trillion-Dollar Market: CEO Guide to Growth in the Green Economy
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