Artificial Intelligence in Financial Services 2025
Page 17 of 27 · WEF_Artificial_Intelligence_in_Financial_Services_2025.pdf
Prioritizing responsible AI6
Executives must address self-governance,
cybersecurity, privacy and ethical concerns
as they build out AI initiatives.
Any organization seeking to benefit from AI will
need to address a host of critical issues up-front;
self-governance, fraud and cybersecurity, data
privacy, workforce management and the spread of
disinformation are only the most immediate. This is
especially relevant in a highly regulated area such as
financial services, where firms serve collectively as
a cornerstone of the global economy and a bulwark
that protects individual customers and businesses
against those who threaten their financial well-being.
Responsible AI is a broad term that covers these and
other issues. It refers to the practice of designing,
building and deploying AI in a manner that empowers
employees and businesses and impacts customers
and society fairly. There are four main pillars:
–Organizational: Democratizing the new
way of working and facilitating human-
machine collaboration.
–Operational: Setting up governance and
systems that will enable AI to flourish.
–Technical: Helping ensure systems and platforms
are trustworthy and explainable by design.
–Reputational: Articulating the firm’s AI mission
and ensuring this is anchored to its values,
ethical guardrails and accountability structure.As companies implement AI more extensively,
with ever-increasing sophistication and decision-
making responsibility, it will be easy to lose sight
of this imperative. Imperfections such as a minor
demographic bias can quickly have an outsized
effect when the technology is scaled across the
firm’s operating model. To achieve responsible
AI, leaders should leave no doubt that this is a
corporate priority, and should disseminate a set of
practical guidelines that help to embed it in people’s
daily actions and the corporate mindset. As they
begin to define their AI ecosystems, they will also
need to evaluate their vendors, and the grouping of
multiple AI systems based on their vision of the role
of AI in their future.
Businesses across financial services continue to
prioritize responsible AI, especially in areas like
self-governance, with 84% of financial organizations
implementing or planning a framework to govern
how AI will be built, trained, used and audited,
to adhere to business principles and relevant
regulations.21 Alongside this, there is growing
support for external groups and coalitions, like
the Fintech Open-Source Foundation (FINOS) and
the Taiwan Financial Supervisory Commission.
These bodies work together to support AI policy
development, collaboration and innovation while
also promoting the safe and effective use of AI
across financial services.
Artificial Intelligence in Financial Services 17of financial organizations
are implementing or
planning a framework
to govern how AI
will be built, trained,
used and audited.84%
17
Artificial Intelligence in Financial Services
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