Conclusion Across the globe, and across all industries, the excitement surrounding AI is growing. What is known about the technology inspires great optimism for continued innovation, better customer experiences and products, and improved corporate performance. There is also a widespread belief that the full scope of AI’s capabilities is yet to be fully understood. This sense of strong potential also gives rise to serious concerns. These begin with uncertainty about how to measure returns, formulate regulations and prepare the workforce. Larger issues include the impact of AI on work as a whole, its potential to affect the reputation of venerable firms, and whether it brings customers closer to their financial institution or serves to alienate them. Alongside rapid advancements in the capability of AI and the emergence of new regulations, it will be important for financial services leaders to keep in mind a few foundational principles that will play a vital role in achieving their goals:30 –Emerging technologies: Define technology visions and strategies that are flexible, and continuously monitor the market and evaluate business objectives along with technology advancements. –Data sovereignty: Ensure all data use meets the standards and guidelines set for personal identifiable information, privacy and retention policies governed by the industry. –Self-governance: Standardize frameworks to govern AI use cases and data models. –Cross-functional AI: Consider AI opportunities across all functions, breaking operational silos and driving innovation across the enterprise. –Measurement: Continuously review and assess AI use to ensure it is beneficial to the business, customers and society, and it aligns with strategic goals. –Technology infrastructure: Adoption will vary from one market to another, so consider the differences in computing power and infrastructure required to support large-scale AI operations. By embracing AI’s transformative potential, financial services leaders have a unique opportunity to drive innovation while safeguarding the integrity of the financial system, ensuring both improved customer experiences and broader economic benefits through responsible and forward-thinking adoption. Artificial Intelligence in Financial Services 20 Artificial Intelligence in Financial Services 20

Artificial Intelligence in Financial Services 2025