Artificial Intelligences Energy Paradox 2025
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Foreword
In today’s economy, artificial intelligence (AI) systems
offer both challenges and opportunities. As integral
components of digital infrastructure, the data centres
that enable AI support a variety of applications,
from cloud computing to complex data processing.
AI’s rapid expansion, however, is accompanied by
growing electricity demand, with the largest facilities
in the world using the same amount of power as
small cities to ensure uninterrupted operation. Data
centres come in varying sizes however, ranging from
large, hyperscale facilities with more than 1 gigawatt
(GW) of power capacity, to smaller, micro edge
deployments that may draw less than 10 kilowatts
(kW) of power.1
One estimate now expects data-centre-related
electricity consumption to grow from approximately
1% of global electricity demand to over 2% by
2026, potentially reaching 3% by 2030 if forecasted
growth continues.2 Such projections have raised
concerns about supporting this demand while also
meeting net-zero commitments. Simultaneously, AI
can be a powerful tool to positively support wider
energy system transformation. For example, it is
already being used to improve energy efficiency
across industries, accelerate renewable energy
integration and make power grids more resilient.
This is the AI energy paradox – balancing these
challenges against AI-enabled opportunities.
However, current estimates of AI’s energy impact
vary, and the magnitude of electricity demand
growth remains unclear. Other issues include a
lack of standardized taxonomies and definitions.
The extent to which electricity demand growth will
be offset by efficiency gains – from advancements
in technologies (e.g. chips, algorithms etc.), data
centre design and changing regional dynamics
– is also uncertain. While a near-term rise in AI’s
electricity consumption is expected, the future
magnitude of this growth may decline due to the achievement of efficiency gains. To achieve this,
it’s pivotal to understand innovative mitigation
strategies and solutions that can effectively facilitate
this balance.
Over the past year, the World Economic Forum’s
AI Governance Alliance has united industry and
government with civil society and academia,
establishing a global multistakeholder effort to
ensure AI serves the greater good while maintaining
responsibility, inclusivity and accountability. Players
from across the AI value chain are convened to
cultivate meaningful dialogue on emerging AI issues.
With Accenture as a knowledge partner, the
alliance’s AI Energy Impact Community (composed
of over 40 global members) has facilitated cross-
industry discourse towards consensus and
surfaced applied use cases on AI’s energy impact.
This paper highlights cross-industry insights
from a diverse stakeholder group to outline
mitigation strategies:
–Identifying electricity use reduction strategies
for AI systems
–Touching upon AI’s potential for the wider
energy transition
–Outlining key partnerships, frameworks and
policies to support sustainable AI adoption
The increase in AI adoption, alongside other market
factors is contributing to increased electricity use.
Annual global electricity demand growth is now
forecasted to reach nearly 3.5% in the coming
years.3,4 This challenge is amplified by global
competition for AI projects across regions. This
will require stakeholders across the value chain to
navigate market pressures for computing power,
while balancing sustainability targets, grid constraints
and community impacts.Cathy Li
Head, AI, Data and Metaverse;
Deputy Head, Centre
for the Fourth Industrial
Revolution; Member,
Executive Committee,
World Economic ForumJames Mazurek
Managing Director, US Utilities
Strategy Lead, Accenture
Artificial Intelligence’s Energy Paradox: Balancing Challenges and Opportunities
January 2025Roberto Bocca
Head, Centre for Energy
and Materials; Member,
Executive Committee,
World Economic ForumJeremy Jurgens
Managing Director, World
Economic Forum
Artificial Intelligence’s Energy Paradox: Balancing Challenges and Opportunities
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