Asia's Carbon Markets Strategic Imperatives for Corporations 2025
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Global consumers willing to pay premium for sustainable products FIGURE 15
Sources: Bain & Company surveys, 2024.43
6%
20%
37%
33%
3%
I recently started buying clothes second hand, as a
challenge to shop more sustainably with my sister .
United KingdomLiving more sustainably will lead to higher costs
initially due to more expensive products. However ,
adopting some habits can lead to a more
economic lifestyle.
BrazilWhen did you first start shopping for sustainable
products? (Select one)How do you expect to change your spending on
sustainable pr oducts over the next 3 years? (Select one)
% of respondents (2024) % of respondents (2024)
38%
42%
13%
7%<2
years ago
3-5
years ago
6-10
years ago
10+
years agoSignificantly
more
A bit more
Same
A bit less
Significantly
lessLooking back… Looking ahead…
80%57%
As a global leader in energy technology, Contemporary
Amperex Technology (CATL) is a Chinese battery maker that
aims to achieve carbon neutrality in core operations by 2025
and across its battery value chain by 2035.
One core initiative for reducing carbon footprint across the
value chain is through zero-carbon factories. Nine such facilities
have been built, with zero-carbon electricity comprising 74.5%
of battery bases’ power supply and energy consumption
dropping 14.6% year-on-year via 285 energy-saving projects.
For its supply chain, CATL integrates carbon footprint
assessments into supplier evaluations, setting zero-carbon
electricity targets for key raw materials providers and offering
technical support for PV projects. This has raised zero-
carbon electricity usage to 57% among anode/cathode
suppliers and 45% among aluminium product suppliers, with
carbon footprints of anode/cathode materials and structural
components dropping 18.6% and 10.4% respectively. The company has also electrified light commercial vehicles in
all wholly owned battery bases, advancing heavy truck
electrification in Fujian’s upstream logistics.
Launched in 2022, CATL’s “CREDIT” programme – covering
114 internationally compliant evaluation indicators – has
conducted onsite assessments for 82 suppliers and provided
92 sustainability training sessions. The initiative links evaluation
results to procurement decisions, driving suppliers to enhance
carbon management, recycling and energy efficiency.
These initiatives have enabled CATL to significantly reduce its
product carbon footprint. In the future, it is critical to explore
potential carbon reduction benefit-sharing frameworks
covering the entire manufacturing value chain, thereby
promoting equitable distribution of carbon credits across the
industrial chain. CASE STUDY 2
Contemporary Amperex Technology –
solid end-to-end value chain management
Source: expert interview with CATL.
Asia’s Carbon Markets: Strategic Imperatives for Corporations
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