Asia's Carbon Markets Strategic Imperatives for Corporations 2025
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Strategizing carbon credit portfolios for cost-effective
compliance and industry leadership
With the mounting pressure to achieve carbon
neutrality after reaching peak emissions and the
value of carbon assets on the rise, corporations
should proactively discover their own carbon assets
and strategically develop them. For example, they
require carbon credits to address two primary
drivers of demand:
–Compliance requirements: companies
engaged in compliance carbon markets or
bound by international mechanisms, such as
CORSIA, require immediate access to carbon
credits. These immediate needs prioritize credits
from validated, cost-competitive projects with
accelerated delivery timelines.
–Market-driven commitments: companies
pursuing voluntary targets (e.g. Science Based
Targets initiative – SBTi) or net-zero goals,
typically set for 2040 or 2050, utilize carbon
credits to support their decarbonization efforts
and demonstrate commitment, reinforcing
market leadership. By using carbon removal
credits to neutralize residual emissions, credits
enable organizations to achieve carbon
neutrality, advancing mid- to long-term
sustainability goals.
A successful portfolio approach to carbon credit
procurement consists of the following features
Balancing short- and long-term objectives:
a diversified portfolio of projects with varying
timelines and technological maturity addresses both
immediate and strategic priorities, with clear roles
for different carbon credit types:
–Carbon dioxide removals (CDR – e.g. direct air
capture, mangrove afforestation) target residual
emissions and align with SBTi/ISO net-zero
frameworks.
–Carbon reduction credits (e.g. renewable
energy, energy efficiency) address ongoing
emissions and support carbon neutrality claims.
For example, through projects such as forest and
mangrove regeneration, Mitsui O.S.K. Lines (MOL)
– a Japanese shipping and logistics company – blends credits from NbS (nature based solutions),
which support near-term emissions reductions as
part of broader decarbonization efforts, and credits
from TbS (technology-based solutions), which foster
innovation and cost efficiencies over time, to support
progress on dual timelines (see Case Study 3).
Meanwhile, investing in vessels operating on green
fuels directly addresses operational emissions,
enabling the decarbonization of shipping and
aligning with the International Maritime Organization
(IMO)’s decarbonization pathway. Even so,
these advanced fuels still generate emissions
throughout their lifecycle. This necessitates not
only investment in green fuel-powered vessels but
also the development of a robust CDR ecosystem.
Actively building the CDR ecosystem proves
essential to address these unavoidable residuals
by permanently removing CO2, while also supplying
clean CO2 feedstock. The two strategies form a
closed loop and play complementary roles along
the decarbonization journey.
Diversifying and hedging risk: sourcing credits
from multiple project types mitigates risks of
underperformance or unexpected challenges
in individual projects. A portfolio approach
spreads risks, enhancing stability and resilience in
investments – an approach that has been adopted
by corporations including MOL and Tencent (see
Case Study 3 and Case Study 4).
Aligning with Sustainable Development Goals
(SDGs): a varied portfolio amplifies contributions to
the 17 SDGs, offering broader environmental, social
and economic impacts and reinforcing corporate
sustainability leadership.
Supporting regional and international
connectivity: regional and international carbon
credit trading helps integrate voluntary carbon
markets and addresses fragmentation, as seen with
frameworks such as ACCF. This interconnectivity
cultivates a global perspective, equipping
corporations to build impactful portfolios that
capitalize on diverse market opportunities. Tencent,
for example, has expanded credible carbon credit
supplies through long-term ecosystem collaboration
with a Singapore-based investor (see Case Study 4). Corporations
should proactively
discover their own
carbon assets
and strategically
develop them.
Asia’s Carbon Markets: Strategic Imperatives for Corporations
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