Beyond Tourism Coordinated Pathways to Inclusive Prosperity 2025
Page 11 of 26 · WEF_Beyond_Tourism_Coordinated_Pathways_to_Inclusive_Prosperity_2025.pdf
Tourism-driven
investment in
infrastructure
and experiences
enhances the
quality of life
for both visitors
and residents.
Tourism ecosystems are so interconnected that
a dollar spent by a visitor not only benefits one
business or sector but cascades through the entire
economy, creating value that extends far beyond
the initial transaction. Spending by visitors stimulates
direct revenues for transport providers, hotels
and attractions, while also creating indirect and
induced effects through suppliers, contractors and
household consumption. Research shows that
globally, for every $1 in GDP directly generated
by T&T, over $2 in indirect and induced GDP is
generated, with the ratio expanding to over $3 in
tourism-centred economies such as Fiji.21
Tourism also generates extensive employment ripple
effects. The sector directly and indirectly contributes
to one in 10 jobs worldwide,22 with additional
employment supported in retail, food production,
construction and cultural industries. In one US city
study, nearly 18 jobs were created for every $1
million of tourism output. Beyond employment,
tourism creates powerful fiscal impacts. Taxes
collected on accommodation, transport, food
and retail purchases provide governments with
critical resources for education, healthcare and
infrastructure. Visitors to New York, for example,
spent $88 billion across the state economy in 2023,
creating $137 billion in total economic impact and
generating $11 billion in state and local tax revenues.23
Tourism-driven investment in infrastructure and
experiences enhances the quality of life for both
visitors and residents. Improvements to airports,
regional/local transport systems, public spaces
and event facilities generate value that persists well
beyond any single occasion. The Houston Livestock
Show and Rodeo is among the world’s largest
recurring events and delivers consistent economic
impact and multiplier benefits to its region. In 2024,
the event generated $326 million in local economic
activity, an increase of 44% compared to 2019.24
That spending supported hotels, restaurants,
transportation services and ancillary businesses that
benefit not only during the event but throughout the
year. The regular cadence of the rodeo promotes
business confidence in hospitality investment, encourages enhancements of venue capacity
and along transport corridors and strengthens the
destination’s brand internationally. Over time, these
recurring benefits contribute to improved services,
stronger local employment and infrastructure
upgrades that uplift resident well-being.
A similar pattern can be seen in Munich during the
annual Oktoberfest. In 2023, the festival drew a
record 7.2 million visitors and generated an estimated
$1.3 billion in economic impact for the city.25 Visitors
spent more than $550 million on accommodation
alone, and the event supported between 12,000
and 13,000 jobs during the festival period. This
surge in demand strengthens local supply chains
and stimulates continuous improvements in public
transport, venue capacity and service infrastructure
while reinforcing Munich’s cultural brand worldwide.
The repetition of these benefits each year provides
residents with enhanced urban amenities, a more
dynamic economy and lasting tourism momentum.26
Tourism’s contribution is not only economic. By
connecting people across geographies and cultures,
it strengthens social fabric, fosters intercultural
understanding and empowers communities through
inclusive business models. The evidence shows
that growth in tourism receipts is closely associated
with reductions in poverty levels. Empirical studies
across developing and emerging economies find
that as tourism revenues rise, poverty rates decline
measurably, and in some cases even modest
increases in visitor spending have translated into
outsized improvements in income distribution and
local livelihoods.27
Beyond the financial impact, tourism delivers
important intangible benefits for individual well-
being. Research in psychology and tourism
studies consistently demonstrates that people
derive greater and longer-lasting happiness from
anticipating and experiencing travel than from
material purchases. As destinations increasingly
prioritize holistic well-being, tourism holds the
potential to act as a driver of thriving societies as
well as thriving economies.
11
Beyond Tourism: Coordinated Pathways to Inclusive Prosperity
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