Beyond Tourism Coordinated Pathways to Inclusive Prosperity 2025
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CASE STUDY 2
New Zealand: Tourism as a vehicle for regeneration
Challenge: Growing pressure on nature; cultural
and heritage dynamics
Enablers used: Infrastructure; finance; technology and
innovation; people and skills; policy and governance
New Zealand faced the tension points of environmental
degradation and community friction as visitor numbers rose
sharply in iconic destinations such as Milford Sound and
Tongariro, creating congestion, environmental degradation
and growing local frustration.37 Surveys indicated that a
rising share of residents felt tourism was harming their quality
of life. The country’s unique biodiversity and Māori cultural
assets risked being commodified without benefit returning
to custodians.
New Zealand adopted a systemic approach, embedding
conservation, infrastructure and community well-being at
tourism’s heart through coordinated enablers. Financial
coordination created the International Visitor Conservation
and Tourism Levy, applying a fixed fee to most international
arrivals with revenues earmarked for conservation projects,
visitor amenities and community services.38 Infrastructure
coordination expanded data platforms, integrating informationfrom airlines, accommodation providers and activity operators,
giving regional bodies tools to manage flows rather than simply
market their attractions. People and skills coordination
established training pathways while integrating Māori
communities through joint ventures and cultural authority in
tourism products.39 Technology and innovation supported the
Tiaki Promise, a nationwide code of care developed jointly by
government, industry and iwi to set consistent expectations
for visitor behaviour and operator practice.40
The results have been significant. Economically, tourism’s
contribution to GDP reached NZ$ 41 billion ($24 billion) in 2019,
with higher yields per visitor, as the levy enabled quality-over-
volume strategies.41 More than 400,000 people were supported
by tourism employment.42 Socially, resident sentiment stabilized,
with surveys showing improved acceptance once communities
saw levy-funded projects in their towns and cultural integrity
respected. Environmentally, more than NZ$ 500 million ($290
million) in levy revenues have been invested in conservation and
infrastructure, financing projects from trail upgrades to species
protection.43 Ecological indicators in several national parks show
stabilization despite continued visits. New Zealand demonstrated
that growth aligned with regeneration can deliver prosperity,
inclusion and environmental stewardship simultaneously.
CASE STUDY 3
Singapore: Embedding tourism in a city-state strategy
Challenge: Infrastructure and investment requirements
Enablers used: Infrastructure; finance; technology and
innovation; people and skills; policy and governance
Singapore faced the tension point of balancing international
competitiveness with urban liveability in one of the world’s
most densely populated countries. By the early 2000s,
pressure was rising to ensure tourism would not create
isolated enclaves of luxury while undermining cultural
authenticity and citizens’ quality of life or competing with
residents for space and resources.
Singapore integrated tourism fully into national development
planning through coordinated enablers. Infrastructure
coordination developed large-scale precincts such as Marina
Bay and Sentosa as mixed-use environments combining
attractions with housing, business facilities, public spaces
and cultural venues.44 The Mass Rapid Transit system was
extended to connect airports, attractions and residential
districts seamlessly, ensuring that transport investments
served both residents and visitors. Financial coordination
aligned the Singapore Tourism Board with economic
development agencies to tie tourism to broader growth priorities such as knowledge industries, events and education.
Technology and innovation wove tourism into the Smart Nation
initiative, positioning tourism as a test bed for technologies
that later scaled into other urban systems. People and skills
coordination created training programmes to ensure that skills
could transfer between tourism and the wider services sectors.
The impacts demonstrate how tourism can reinforce
liveability when coordinated with urban goals. Economically,
tourism receipts reached S$ 27 billion ($21 billion) in 2019,45
while the city remained among the top-ranked globally for
quality-of-life indices. Employment in core tourism industries
exceeds 71,000 people.46 Socially, residents reported
strong support for festivals and cultural districts designed
to enrich their own lives as much as those of visitors.
Cultural programming at venues such as the Esplanade and
National Gallery served both residents and tourists, while
heritage districts were conserved as living neighbourhoods
rather than staged museum pieces. Environmentally, public
transport-oriented development reduced reliance on private
vehicles, cutting congestion and emissions while increasing
accessibility. Singapore showed that ecosystem coordination
can turn tourism into an enhancer of city life rather than a
competitor with it.
Beyond Tourism: Coordinated Pathways to Inclusive Prosperity
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