Building Geopolitical Muscle 2026
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CASE STUDY 2
Siemens: Institutionalized muscle through dedicated
geopolitics and an international relations team
Siemens established its dedicated geopolitics function back
in 2020 – during the COVID-19 pandemic and after years
of navigating geopolitical shifts related to Russia and rising
US–China strategic competition – with the goal of anticipating
and navigating geopolitical risks and opportunities, while
connecting the dots globally. The role intertwines geopolitical
advisory, external advocacy, cooperation and business
development and operational excellence.
The geopolitical function is led by the Global Head of
Geopolitics and International Relations at Siemens.
A multidisciplinary team – based in Brussels, Berlin and
Munich – is part of a broader Government Affairs (GA) team
in HQ coordinating a global network of counterparts based in
local Siemens companies. Initially structured by geographic
expertise, the team has been specializing in global themes
such as geopolitics, geoeconomics, global trade, investment,
technology and conflicts, among other topics.
At Siemens, geopolitical advisory blends a key balance
between internal advisory and external engagement. The
geopolitics team actively engages with policy-makers in
countries globally, international organizations and fora
(e.g. the World Economic Forum, OECD, UN, WTO, B20),
academic networks, global business associations, think tanks
and consultancies.
To process this flow of information, Siemens has built a suite
of in-house tools that help the team filter noise and prioritize emerging risks and opportunities. Ranging from implemented
foresighting models, trends and scenarios and in-depth country
assessments, to new tools under development, such as an
AI-powered geopolitical radar and other applications, Siemens
is strengthening its capabilities using structured databases,
application programming interface (API) and expert knowledge.
The team created a combination of proprietary methodologies
such as the “Geopolitical Trends and Scenarios Report”, “GA
Intelligence Tool” and “Value at Stake” to foresight, quantify
and prioritize the potential financial impact of geopolitical
developments across dimensions such as market access,
top-line revenue, bottom-line impact, technology exposure or
a country’s attractiveness.
Geopolitical insights are embedded directly in ERM, annual
strategy planning and quarterly investors’ calls. Scenario
planning is now regularly presented at board level and to
task forces. In addition, board members receive tailored
geopolitical briefings relevant to their portfolios, spanning
topics from AI to the geopolitics of sustainability. The team
maintains regular direct contact with the CEO’s office
and business leaders through direct briefings and tailored
presentations to executive teams.
“Internal demand is consistently growing: today, we
get requests from the board level to businesses’
product line,” says the Global Head of Geopolitics and
International Relations.
Source: Interviews, company analysis
Building Geopolitical Muscle: How Companies Turn Insights into Strategic Advantage
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