Circular Transformation of Industries 2025
Page 22 of 32 · WEF_Circular_Transformation_of_Industries_2025.pdf
Conclusion
The world is about to experience an accelerated
revolution in business models, with many linear
models28 reaching their limits and businesses
having to respond to big shifts in the business
environment – including labour challenges, supply
shortages, broad demands for more sustainability,
evolving customer expectations, evolving regulation
and the emergence of transformative technologies
such as artificial intelligence – which are obligating
businesses to re-examine the way they operate.
When the triple planetary crisis,29 fuelled by the
overconsumption of resources, is added to this mix,
circularity offers a way forward.
Circularity creates a compelling value proposition
for a broad set of stakeholders while allowing
businesses to remain competitive and productive.
It is more sustainable because it reduces resource
extraction, waste and GHG emissions. It has the
potential to enhance resilience in a world of near-
constant turbulence and directly addresses what is
possibly one of the biggest challenges of the future:
scarcity. Moreover, circularity offers the opportunity
to increase corporate revenues through growing
customer demand and a shift from one-off sales to
lifetime servicing. And while circularity may initially
face high investment outlays, it can decrease costs
in the long run.
Circular business models, however, do involve
trade-offs. For businesses used to yearly product
launches, making goods that last longer, are
replaced less often and are used at a higher
frequency will require not only a change in business
models, but also a significant shift in mindset. It
requires executives to allocate sufficient resources,
including time to upskill employees and to acquire
the necessary expertise and partnerships, for
circular transformation. Ultimately, both operating
models and monetization models have to evolve.The research conducted gives reasons for
optimism. A growing number of businesses are
demonstrating that these challenges can be
overcome and that circular transformations can
deliver substantial economic value if done right. It
suggests that businesses that successfully unlock
economic value through circularity do the following:
–Understand which of the three archetypes
(or combination of archetypes) can generate
the most value from circular transformation,
and consider the archetype-specific enabling
strategies.
–Gain access to critical sources of value by
establishing a circular partnership strategy.
–Embed circularity in the business strategy,
secure an executive cross-functional mandate
and adopt incentives.
–Establish a circular monitoring strategy that
allows for identifying roadblocks and scaling
circular solutions.
The World Economic Forum, together with Bain
& Company and the University of Cambridge,
launched the Circular Transformation of Industries
initiative to support businesses with their circular
transformations. In particular, the initiative seeks
to help businesses overcome challenges, set up
circular pilot programmes, and explore how to form
ecosystems and partnerships to accelerate their
circular transformations. Learn more and join the
community on the Forum’s Circular Transformation
of Industries web page.30Businesses active across 10
manufacturing industries increasingly
recognize that circular solutions can
deliver broad economic value.
Circular Transformation of Industries: Unlocking Economic Value
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