Circular Transformation of Industries 2025
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Appendix
Hydro Archetype 1
Industry
EmployeesAluminium and renewable energy
30,000+
Case maturity Ongoing scaling and fully scaled
Implementation challenges
–Lack of transparency on the carbon footprint of
materials, to allow customers to make informed
decisions and demand more sustainable
products.
–Lack of standardization to produce large-scale
recycled materials that could be used for all
customers and industries.
–Regional differences in regulatory requirements
for end-of-life/recyclability of products and in
collection rates, which limits the ability to recycle.
–Outflow of scrap from the Global North to the
Global South, leading to diminished control
over the sorting process and loss of a key
source of value.
–Lack of willingness to pay a premium for low-
carbon recycled minerals and products, driven
by negative perception of quality. Enabling strategies
–Partnerships to secure early access to scrap
and to gain control of the sorting process.
–Development of proprietary sorting technology
(HySort) to gain access to more scrap types
and allow for high-value recovery of specific
aluminium alloys.
–R&D in existing alloys to allow for higher share
of recycled aluminium content in aluminium
automotive components.
–Long-term partnerships with OEMs (with 20-30
years’ horizons) to secure demand and mitigate
risks from high investments.
–Circular design with partners to prioritize
recyclability from the early stages of design and
enhance circularity across product life cycles.For Hydro, the recycling of post-consumer scrap through decarbonized operations is one of the main
pathways to deliver aluminium with a CO2 footprint of zero in industrial-scale production by 2030.
Among many other initiatives across industries, they launched their first automotive circular partnership in
2022, with the ambition to develop and supply low-carbon recycled aluminium for automotive vehicles.
To achieve this, Hydro engaged the entire value chain. They built partnerships to gain early access to
post-consumer scrap, developed proprietary sorting technology to obtain the highest quality and purest
materials for their recycling process, and partnered with original equipment manufacturers (OEMs) such
as Porsche, Mercedes-Benz and Polestar. This long-term collaboration has enabled the co-development
of materials tailored to OEM needs and ensured that OEMs detail the new material in their component
requirement specifications.
Circular Transformation of Industries: Unlocking Economic Value
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