Collecting Data on Social Enterprises 2025
Page 10 of 29 · WEF_Collecting_Data_on_Social_Enterprises_2025.pdf
Framework for defining social enterprise BOX 2
While definitions and interpretations of social
enterprise vary around the world, the definitions
used by the members of the Schwab Foundation
for Social Entrepreneurship’s Advisory Group
on Social Enterprise Data share the following
characteristics:
–Purpose: The organization is primarily driven
by a social and/or environmental purpose.
–Revenue: A proportion of income is earned
through trading.
–Use of surplus: The majority of any surplus is
reinvested towards its purpose.
The members of the group found that the
two additional characteristics used in the
State of Social Enterprise report (see below)
are important, but cannot be considered as
inclusion criteria for research purposes. This means that if an organization does comply with
the three abovementioned criteria but fails to
comply with the two below, it is still included in
the research.
–Operations: They prioritize purpose over profit
in operational and strategic decisions.
–Structure: They choose legal structures and
financing that protect and lock-in purpose for
the long term.
The reason being that for operations, the criterion
was found to be duplicative with that of “purpose”
– if an organization is primarily driven by a social
and/or environmental purpose, this purpose will be
prioritized in operational and strategic decisions.
Structure was not considered as an inclusion
criterion because in many countries there are no
legal structures available to protect and lock-in
purpose for the long term.
Purpose of data collection 2.1
The purpose behind collecting data on social
enterprises significantly influences the type of
data gathered, the scope of the sample and how
insights are analysed and used. Clearly defining the
motivation for data collection ensures that efforts
are targeted and relevant. Examples of motivations
that drive data collection include:
–Demonstrating size and scope: To build
the case and demonstrate social enterprises’
contribution and importance in the broader
economy and society, increasing the visibility of
social enterprises and solidifying their legitimacy
as a movement.
–Identifying barriers and challenges: To
inform policy efforts and funding decisions
and to shape a more supportive enabling
environment for social enterprises. By
gathering data on these obstacles, policy-
makers, funders and advocates can better
address the needs of social enterprises and
work towards removing systemic barriers
through increased funding, policy changes
or regulatory support, for instance.
–Strengthening the sector: Encouraging
the sharing of knowledge, best practices
and a sense of community among social
enterprises; helping build morale, identify best
practices and encourage further innovation; and
fostering a shared understanding of challenges
and opportunities.The purposes behind gathering data on social
enterprises will help uncover the main audiences
of the data, which in turn can shape the research
and the nature of data gathering, including the
framing and questions posed to respondents.
These could include:
–Governments, which are interested in the
economic contribution of social enterprises,
including their impact on gross domestic
product (GDP) and employment.
–Businesses, which are interested in the
types of products and services offered by
social enterprises, as well as potential
partnership opportunities.
–Finance providers, which seek insights into
the financial health of social enterprises,
including funding needs, revenue models and
investment potential.
By aligning data collection efforts with the needs of
these stakeholders, social enterprises can ensure
that their data is relevant, actionable and used
effectively to drive meaningful change.
Collecting Data on Social Enterprises: A Playbook for Practitioners
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