Defossilizing Industry Scaling-up CCU 2025
Page 19 of 43 · WEF_Defossilizing_Industry_Scaling-up_CCU_2025.pdf
Carbon To Stone benefits from public procurement demand signal BOX 2:
The top innovator from the Forum’s UpLink
programme, Carbon To Stone, has experience
navigating political risk and has benefited from
standards set by public sector procurement in
supporting scale-up of CCU. Carbon To Stone is a
leading start-up developing reactive CO2 capture
and mineralization technology which generates
carbonated material using alkaline waste materials
combined with point source or atmospheric CO2
capture, for use as low-carbon or carbon neutral
building materials.
Being able to make a policy-independent, value-
driven pitch to prospective customers can be a
valuable tool for start-ups in navigating a shifting
political environment. In this case, being able to
position themselves as a company specializing in waste upcycling, rather than carbon capture, has
been a useful strategy.
Carbon To Stone’s story highlights the role public
sector procurement can play in driving demand
among prospective customers. For example,
under their Buy Clean Concrete Guidelines,
the government of the State of New York requires
that purchases of construction materials meet
defined sustainability criteria.59 This has led to
increasing interest in low-carbon and carbon
neutral building materials, with new customers
among concrete suppliers driving new business
for Carbon To Stone.
Source: Wood Mackenzie, expert interview with Carbon
To Stone.
Standards and public sector
procurement
Product classification could be a valuable lever for
driving market interest in CCU-derived alternatives
to conventional products. Being able to credibly
demonstrate emissions intensity improvements
can be a market differentiator for products that
are uncompetitive on price. Opportunities to tie
such classifications to consumption or emissions-
intensity mandates for end-use sectors will enhance
this further. This could include minimum standards for emissions-derived and DAC/biogenic carbon
within carbon-based products.
Beyond direct mandates, the public sector has the
capacity to drive standards through procurement
and other forms of offtake agreements. The public
sector is the leading buyer of many CCU-relevant
products, in particular construction materials
and fuels. By requiring that these materials come
with certain environmental product declarations,
incumbent industrial suppliers will be increasingly
incentivized to invest in low-carbon options to
remain competitive. Beyond direct
mandates, the
public sector has
the capacity to
drive standards
through
procurement
and other
forms of offtake
agreements.
Considerations for addressing policy barriers 2.3
To address and navigate the policy and
regulatory barriers described above, the
following enabling actions are recommended
for key stakeholder groups.
First movers – navigate policy
and political risk
While the wider policy and regulatory environment is
largely beyond innovators’ sphere of influence, the
following strategic approaches could help mitigate
associated risks:
–Aim to establish operations in regions with the
right combination of credible incentives and
political stability. –Where possible, target regions which can
provide multiple policy levers to draw on,
providing redundancy and improving
financing appeal.
–Aim to pursue geographical diversification as a
means of mitigating policy risks where practical.
–Engage with the public sector as a prospective
offtaker to identify and comply with potential
product requirements.
–Ensure that pitches to investors highlight the
commercial value of the product independent of
alignment to policy ambitions.
–Ensure that the technology will be financially
viable when operating at scale, without subsidy.
Defossilizing Industry: Considerations for Scaling-up Carbon Capture and Utilization Pathways
19
Ask AI what this page says about a topic: