Digital Health and AI 2024
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It is essential to ensure that investments in AI technologies
enable accurate identification of the health risks to inform
and direct planners towards appropriate sources of support.
Importantly, more diverse data must be collected to address the
current biases. At the same time, more investment is needed
to achieve the desired long-term outcomes – sustained lifestyle
behavioural changes. Uptake of digital health opportunities is
often most challenging in communities with some of the most
significant health challenges and existing health disparities.
For employers, integrating pricing strategies into procurement
processes that correlate with levels of employee engagement
achieved and health outcomes delivered has significant benefits
for employer and employee alike over fixed pricing approaches
to access the technology.
Data privacy, information security and ethical concerns
AI systems rely on access to personal data in order to function.
Such data is already subject to international and national
regulations to protect the privacy of the individual. In harnessing
the benefits of AI in occupational-health settings, the same
requirements apply to ensure that data cannot be accessed by
unauthorized users nor used for purposes other than those agreed
with users. Failure to address these concerns in workplace settings
can lead to privacy violations, including identity theft.
There is a deeper philosophical question as to whether
companies should track all of the personal health data they
are interested in. This is not just a data privacy issue, it is also
about workers’ agency in looking after their own health. While
controlling exposure to workplace hazards is clearly an issue
of management accountability, it is the workers themselves
who are surely responsible for many of the lifestyle changes
and better health habits needed to address their own health
risks. However, employer support – for example, by providing
healthy choices where food is available – can help bring about
positive lifestyle choices. Therefore, finding a balance between
employer support and workers’ agency is crucial here.In addition, if AI models predict the early onset of cancers/
illnesses through early scanning programmes at work, what
are the implications in terms of current and future employment
decisions and access to health insurance, notwithstanding the
equality regulations currently in place to protect employees
from discrimination?
Quality of evidence for sustainable behavioural change
and health outcomes from using wellness tools
While the issue of data quality is well known, the risks and
costs of using poor data to shape AI development cannot
be overestimated. Not only might some people receive
inappropriate or potentially harmful advice through poor-quality
data, but others might be excluded altogether from access to
care. In the end, such exclusion leads to significant harm and
a costly erosion of trust in the tools and the employers who
designed and implemented them.23
Developers of AI tools and those who choose to promote
them, including employers, must ensure that the claims made
for their benefit, such as changing health outcomes, are
trustworthy. The European Union AI Act specifically requires
this in order to protect the health, safety and human rights of
those who rely on them.24
With the race to deploy AI interventions in health and
healthcare, the importance of clinical evidence for positive
health outcomes is critical. Chief health officers are well placed
to contribute to governance in workplace settings, and to
advocate for a more equitable, participatory approach to the
development of AI algorithms.
I’m excited about AI’s potential across drug discovery, diagnostics, personalized health and
safety, all aimed at delivering more effective health and well-being. We are actively integrating AI
into drug discovery and development to accelerate the creation of new molecules and medicines.
We’re also leveraging AI to enhance employee health and safety: wearable devices provide real-
time feedback on movement speed in sterile gowning areas, with haptic alerts guiding optimal
speed to reduce contamination and injury risks. This is just the beginning – AI has the power to
transform diagnostics and therapeutic care as well, not by replacing clinicians but by supporting
them in delivering precision care. We’re only beginning to see how AI will shape the future of
patient care and the making of medicines.
Michael A. Kaufmann, Associate Vice-President, Global Employee Health Services, Eli Lilly and
Company, USA
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