Empowering Frontlines 2025
Page 6 of 18 · WEF_Empowering_Frontlines_2025.pdf
Haier’s site in Chongqing, China was working to address
the challenges of inefficient career planning and shortage of
qualified workers for key roles, developed the “Haier Talent
Development Digital Platform.”
The AI-powered programme evaluates 12 metrics including
past performance, applicant skills and technical capabilities to offer personalized advice and learning resources tailored
to career goals. This dynamic approach has optimized
the company’s multi-tiered promotion pipeline, effectively
halving its key role shortage from 12% to 6%. Additionally,
the promotion cycle duration has been shortened by 40%,
decreasing from five to three years. CASE STUDY 2
Haier
Community insight: Menzies Aviation4
Menzies Aviation is a leading service partner to the
world’s airports and airlines. As the company grew,
it recognized the need to improve leadership skills
so as to enhance employee experience, increase
retention and build a strong pipeline of future
leaders to support business growth.
Menzies introduced two global leadership
programmes in response. “Ready to Lead” is a
six-hour, three-module course for front-line leaders,
focusing on key skills like giving feedback and
handling difficult conversations. “Living Leadership”
is a 12-hour, six-module programme for managers,
covering more advanced topics such as motivation,
culture and team performance. Participants in Living
Leadership have shown a 21% improvement in
retention rates compared to non-participants.
Both programmes are highly interactive and led
by in-house facilitators familiar with what a leader
needs to succeed at Menzies. With over 4,000 employees having completed the courses already,
Menzies aims to train the majority of its 10,000
leaders by the end of 2026.
Mitigating high attrition risk
Proactivity is key for reducing employee turnover.
Rather than waiting for a resignation, some
organizations are implementing monthly employee
surveys designed to understand risk factors
driving attrition. This data-driven approach allows
leadership to identify employees who might be
disengaging or facing challenges.
The results from the employee survey enable
leaders to provide proactive support in the form of
mentorship, workload adjustments or skill-building
opportunities. This has reduced employee turnover
by more than 30% in some sites visited. The aim is
to proactively identify and address underlying issues
affecting employees to enable timely action.
Empowering Frontlines
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