Empowering Frontlines 2025
Page 5 of 18 · WEF_Empowering_Frontlines_2025.pdf
1.2 Innovations for enhanced retention
Despite the scale of an organization, one size does
not fit all when it comes to nurturing the workforce.
Leading manufacturers are demonstrating that
unique approaches catering to their talent pool –
sometimes in contextually differentiated ways that vary by site and geography – can significantly
move the needle on retention. These strategies
often blend technological solutions with deeply
human-centred principles, creating a more
engaging and supportive employee experience.
Personalized skills-based career
planning and pathways
Innovative companies are moving beyond generic
performance reviews, utilizing seemingly traditional
tools like employee résumés, personality tests and
entry interviews to chart unique skills-based career
paths for both new hires and tenured employees
alike. This approach acknowledges individual
aspirations and strengths while considering
essential skills and the training needed to be
successful in their current roles and future jobs.Likewise, it provides clarity around potential
advancement opportunities while demonstrating
a tangible investment in every employee’s
future. It offers people a sense of purpose and
a clear vision for growth, reducing the feeling
of being “stuck” and increasing promotion
rates (by up to 70% in the case studies).1.1 Addressing the attrition challenge:
Beyond the exit interview
McKinsey research indicates that more than
40% of Gen Z employees in manufacturing are
considering leaving their roles within the next 3-6
months, and such a staggering figure highlights the
importance of proactively exploring solutions. The
causes are multifaceted, often extending beyond
compensation to encompass factors such as a
lack of career progression, limited recognition,
uncaring and uninspiring leaders, inadequate or
insufficient skill development opportunities, and
insufficient support for personal well-being.3To truly address attrition, companies must focus
on being purpose-driven rather than simply
output-driven. This starts by adopting a proactive,
personalized stance towards employees, and
seeking to understand the underlying drivers
of disengagement before they manifest as lack
of motivation and, eventually, resignation. This
involves listening intently to employee feedback,
analysing trends and acting decisively to create
a workplace that genuinely nurtures its people.
Unilever’s site in Pouso Alegre initially developed the
role of “technical operator” to fill a substantial gap in its
maintenance organization, but this effort also became a
launchpad for operators seeking a longer career path at the
company. A comprehensive mechanics and mechatronics
upskilling programme integrates technical training with
essential human-centric skills like problem-solving and
critical thinking. This holistic approach has enabled
operators to serve as first responders on maintenance
issues, significantly reducing maintenance reliance while
cultivating ownership, agility and continuous improvement.The Mean Time to Repair (MTTR) has decreased
by 27%, from 3.1 hours to 2.3 hours; meanwhile,
breakdown losses have dropped by half, underscoring
the programme’s effectiveness in minimizing operational
disruptions. The promotion rate from operator to
mechanical roles has also surged by 70%, and the
minimum promotion cycle time from new hire to senior
maintenance tech has been reduced from five to three
years, highlighting the impact on career advancement.CASE STUDY 1
Unilever
Empowering Frontlines
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