First Movers Coalition for Food 2026
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Decoupled sourcing – Nestlé and Barry Callebaut agroforestry partnership boosts
resilience of Côte d’Ivoire’s chocolate industry BOX 13
Decoupled sourcing – Iowa Soybean Association’s outcome credits fund payments
to US farmers for verified improvementsBOX 14
Decoupled sourcing – First Movers Coalition for Food’s breakthrough model
for financing and collaborationBOX 15In Côte d’Ivoire, Nestlé and Barry Callebaut – two
Swiss companies in the cocoa and chocolate
supply chain – are partnering in a long-term, large-
scale agroforestry project to diversify agricultural
production, reduce fossil fuel inputs and costs, and
sequester carbon, covering some 11,500 hectares
and 6,000 farmers. The programme helps both
buyers and suppliers to boost the resilience of their production and purchasing. The partnership, which
aligns with the Science Based Targets initiative
(SBTi) and SustainCERT verification, is expected to
reduce and remove up to 1.3 million tonnes of CO2-
equivalent over 25 years, certified by third-party
verification systems.50 Importantly, the companies
are able to claim these savings as reductions to
their scope 3 footprint.
In the US, the Iowa Soybean Association manages
a soil and water outcomes fund (SWOF) that
uses results-based financing and farmer support
to expand regenerative practices. SWOF pays
farmers directly (including some upfront payments)
for verified improvements in water quality, carbon
sequestration and soil health. These payments
are funded through the sale of “outcome
credits” – verified units of environmental
improvement – to government and leading food
companies, including PepsiCo and Cargill. SWOF also provides agronomic guidance and
outcome modelling. This approach enables
farmers to adopt more sustainable practices
without financial risk or reliance on offtakers,
while creating a transparent marketplace for
environmental outcomes. Since its pilot in 2020,
SWOF has expanded to over 250,000 acres
across 19 US states, with participating farmers
reporting strong satisfaction and measurable
economic and environmental benefits, including
reduced nutrient runoff, increased soil organic
matter and additional carbon sequestered.51,52
The World Economic Forum, through its First
Movers Coalition for Food initiative, has developed a
breakthrough model for financing and collaboration
to create a scalable system for supporting farmers.
The model proposes that farmers receive upfront
capital to fully cover transition costs, along with
technical support and MRV services to implement
and track verified ecosystem outcomes. Food
companies, retailers and traders could create
demand signals through long-term offtake
commitments to purchase those outcomes.
Under this model, transition costs would be
shared across value chains, further motivating
participation. Farmer-allied organizations – such as grower associations and cooperatives – could
play a coordinating role, aggregating ecosystem
outcomes and matching them with buyers so
that supply aligns with demand, and managing
the flow of financing. Financiers could provide an
upfront loan to farmers that is repaid over time
by system actors in return for deployed practices
and verified outcomes. Since the publication
of the Forum’s 2024 report, 100 Million
Farmers: Breakthrough Models for Financing
a Sustainability Transition, this model has
continued to evolve within the FMC for Food’s
North America row crops working group, with a
subset now working towards launching a 2026
collaboration that would put it into practice.53 This initiative is instrumental in PepsiCo’s efforts
to expand regenerative practices across an
additional 240,000 acres of Saskatchewan and
Manitoba farmland in Canada by the end of 2025. This will nearly double its footprint to more
than 500,000 acres of farmland managed with
practices that nurture nature and contribute to the
long-term vitality of Canada’s farms.48,49
First Movers Coalition for Food: CEO Lessons for the Future of Food Procurement
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