First Movers Coalition for Food 2026
Page 17 of 28 · WEF_First_Movers_Coalition_for_Food_2026.pdf
By prioritizing the right sourcing pathway,
companies can balance resilience and
sustainability with traditional procurement priorities.
To choose the right sourcing pathway, companies
need to understand the sourcing context and
characteristics of a given commodity. This can
inform how best to build resilience and sustainability
for that commodity – which in turn indicates the
most appropriate sourcing pathway.
Understanding resilience in
food supply
Resilience in food supply depends on two core
components:
–On-farm robustness
–Sourcing flexibility Each of these interacts differently with traditional
procurement priorities of cost, quality and
availability, as well as with sustainability
requirements (see Figure 3).
Although both components have long been part of
procurement practice, increasing market volatility
and the growing urgency to integrate sustainability
practices amplify their importance and reveal
trade-offs that were less visible in more stable
operating environments. 2.3 Calibrate strategy and prioritize sourcing pathwayUsing the pathways together –
no one-size-fits-all
In practice, the two strategic pathways are not mutually
exclusive. Many companies use a combination of the
two: working with suppliers to meet strengthened
sustainability requirements, while also supporting
outcome-based investments outside the procurement
contract to support supply-side transition.
For example, a buyer might specify deforestation-
free supply and engage with farmers to help them achieve this (spec-anchored approach), while co-
funding regenerative practices in the same region
to support more holistic ecosystem action through
a shared finance platform (decoupled approach).
Additionally, as initiatives using decoupled sourcing
mature, sustainable outcomes can be migrated
into core procurement operations, combining
characteristics of both approaches.
What matters most is knowing which approach to
lead with, aligning internal teams and equipping
procurement to execute effectively – a process
explored in subsequent chapters.
First Movers Coalition for Food: CEO Lessons for the Future of Food Procurement
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