First Movers Coalition for Food 2026
Page 19 of 28 · WEF_First_Movers_Coalition_for_Food_2026.pdf
In practice, a company’s level of dependency
determines whether on-farm robustness or sourcing
flexibility should be prioritized in its resilience strategy
– and therefore which strategic pathway, spec-
anchored or decoupled, is best suited to reconcile
the tensions described above (see Figure 4).
Spec-anchored sourcing to support
on-farm robustness
Higher dependency reflects a reality in which a
limited number of suppliers can meet product
expectations for price, quality and availability.
This normally applies to highly-perishable
commodities or those found within highly
concentrated growing regions.
Examples include:
–Fresh milk, that needs to be sourced daily
and locally.
–Hazelnuts, with roughly 70% of global production
coming from Turkey.54
–Cocoa, with Côte d’Ivoire and Ghana accounting
for nearly two-thirds of global production.55
For higher-dependency commodities, a buyer’s
resilience strategy should prioritize on-farm robustness
of suppliers, because there is limited room for
switching suppliers without significant additional cost
or product reformulation. As a result, the optimal
strategic sourcing pathway is spec-anchored,
ensuring buyers can maximize returns from on-the-
ground investments via long-term commitments.
Put another way, the “payback” for buyers
supporting producers’ transition towards more
sustainable practices is the ability to lock-in
spec-anchored sourcing from suppliers who can
deliver to the quality required, while enhancing the
resilience of specific priority suppliers. Decoupled sourcing to support transition in
lower-dependency chains
Some commodities can be sourced from many
suppliers across multiple regions that can all
meet cost, quality and availability requirements.
Commodities in this category often do not allow
for easy farm-level traceability, due to aggregation,
mixing or commodity spot-trading.
Examples include:
–Soy, grown across diverse regions (e.g. South
America, US, China, India) offering year-round
availability that allows buyers to shift sourcing in
response to cost or supply considerations.
–Wheat for boxed cereals, widely produced with a
diversified supply base and long storage life.
–White rice, produced across multiple growing
areas in the same region (e.g. South East Asia,
including Thailand, Viet Nam and Cambodia)
with similar quality and availability levels.
In this situation of lower dependency, a buyer’s
resilience strategy should prioritize sourcing
flexibility rather than investments in on-farm
robustness, which would be cost-inefficient across
many suppliers.
To ensure sustainability, buyers can adopt a
decoupled sourcing pathway, by funding supply-
shed programmes and partnerships to support
transition. This allows companies to contribute to
system-wide improvements in key supply-sheds
while retaining flexibility to shift sourcing regions as
conditions change.
In this case, it is important to build a strong data
foundation and ensure visibility of sustainability
outcomes across suppliers and regions to enable
informed switching.
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