First Movers Coalition for Food 2026
Page 22 of 28 · WEF_First_Movers_Coalition_for_Food_2026.pdf
Conclusion:
Mapping a path ahead
for food businesses3
Organizations should adopt an approach that
embraces the potential for system-wide change, but
with the flexibility to cope with real-world complexity.
Embedding resilience and sustainability as core
sourcing priorities is the first step. From there,
companies can chart a practical path forward, based
on the strategies outlined in this white paper:
1. Build sourcing maturity to scale up for
success, based on a three-step maturity ladder
(see here).
2. Identify strategic sourcing pathways
for scale: spec-anchored sourcing and/or
decoupled sourcing (see here).
3. Calibrate strategy and prioritize sourcing
pathway , based on each commodity’s sourcing
context and characteristics (see here).
4. Strengthen partnerships and align
corporate operations, to help unlock change
at scale (see here).
Executives can help spearhead this shift (see Box 16).Planning for the future requires careful thinking
about every aspect of how companies procure,
invest and collaborate along supply chains.
Strategies for executives to drive change BOX 16
Chief Executive Officers
–Embed resilience and sustainability as core
sourcing priorities and set corporate direction
to define how bold the company intends to be.
–Enable and encourage engagement in
shared initiatives such as pooled platforms
or outcome-based collaborations.
–Back corporate action with the necessary
capital – breakthrough models cannot scale up
on pilot budgets.
–Empower procurement, sustainability and
finance teams to co-develop structural solutions.
Chief Procurement Officers
–Define the maturity level to target for each
priority commodity.
–Assess the level of dependency of key
commodities to calibrate the resilience strategy
and determine the right sourcing pathway
(spec-anchored or decoupled). –Establish enduring commercial approaches such
as multi-year contracts, risk-sharing mechanisms
and co-investment strategies with partners.
–Formalize collaboration with Chief
Sustainability Officers so that great pilots
don’t die at handoff.
Chief Sustainability Officers
–Shape projects for expansion, ensuring early-
stage initiatives have viable transition models.
–Ground sustainability requirements in
operational and market realities.
–Collaborate with procurement to identify
priority commodities and how their maturity
and dependency profiles shape the resilience
strategy and sourcing pathway.
–Partner with procurement to ensure
demand signals are deliverable, verifiable
and cost-aligned.
–Work across companies and coalitions to
envision scalable approaches rather than
bespoke pilots.
First Movers Coalition for Food: CEO Lessons for the Future of Food Procurement
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